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needs to support routines like invoicing, recurring billing
Insider’sreport and payment reminders, and management tools and
reporting.
on payments But the real key to a successful omnichannel solution is

data integration. Payments processed through different
channels need to look and feel the same to customers, as
well as to sellers.
Omnichannel is no New and recent competitors in the payment space, like
PayPal, Stripe and Square understand this. So have some
flash in the pan forward-thinking ISOs and gateway services providers.

The PayPal effect

By Patti Murphy PayPal is the latest disruptor to embrace omnichannel
ProScribes Inc. with the recent introduction of PayPal Zettle. PayPal Zettle
is a digital POS system that also supports various other
ew articles are written about retailing and mer- routines critical to the omnichannel experience.
chant services these days without some reference
to omnichannel. And for good reason. If there's PayPal Zettle leverages the company's 2019 acquisition of
F one thing the COVID-19 pandemic proved it's iZettle, a Swedish financial technology firm. iZettle has
that tried-and-true retailing—primarily through brick-and- a miniature card reader that works with any smartphone
mortar stores, with websites picking up the slack—just or tablet, and is positioned to compete with Square. With
won't cut it anymore. a presence in 12 European and Latin American countries,
iZettle cost PayPal $2.2 billion, it's largest acquisition to
More than ever before, consumers want faster, easier and date.
more flexible ways to pay for their purchases. A recent
survey by 451 Research revealed that nearly a third (30 The U.S. version of Zettle is an integrated solution that
percent) of consumers had used a contactless payment supports a range of payment options—PayPal accounts,
method for the first time since the pandemic's onset. credit and debit cards, Venmo QR codes, digital wallets and
Not All Portfolio Buyers Nearly eight in 10 said that if a merchant didn't accept their access to PayPal loans—for in-person and online sales by
preferred method of payment, they were less likely to shop small merchants. It also includes tools for managing sales
Are Created Equal. with that merchant in the future. and inventory, invoicing and accessing reports through a
merchant's PayPal business account.
Consumers also expect to be able to interact with businesses
no matter where they (consumers) may be—in-store, at a Pricing includes $29 for a first Zettle card reader, and
The in dustry's trusted portfolio
kiosk, on the telephone, in their cars using a mobile device, $79 for additional devices. Initial per-transaction fees are
online for delivery or curbside pickup—and they expect the 2.29 percent plus 9 cents; 1.9 percent plus 10 cents for QR
purchaser sin ce 2006
look and feel of shopping and paying to remain consistent. code payments. PayPal said merchant funding will occur
"typically within one day."
No new accounts requir ed – no
The omnichannel imperative
min im ums – no penaltie s
PayPal Zettle also offers interoperability through PayPal's
Businesses want the same things. Fifty-two percent of
merchants surveyed by the retail management consulting
Keep your merchants wit h your partner network, allowing merchants to link PayPal Zettle
firm RCP recently ranked omnichannel capabilities as accounts with their preferred ecommerce, accounting and
their second highest POS priority in 2021. Seventy-three
ISO – no convertin g - no movin g POS providers. Integrations already are in place with a
percent of merchants surveyed by 451 Research said that range of companies, including BigCommerce, Lightspeed,
- no sellin g your merchants QuickBooks Online and SalesVu, PayPal said in a press
integrating sales channels to achieve a unified view of
customers is a high priority. release.
Our skil led support team can take
"Consumers want seamless and integrated digital
over servic in g your merchants To succeed in the world of omnichannel retailing, merchant experiences no matter where they shop," Jim Magats,
sales professionals should be offering omnichannel
solutions. Selling traditional card-present services as a a press release. "As a result, small businesses need access
Full or Partia l Buyouts senior vice president for omni payments at PayPal, said in
standalone payment processing solution, won't cut it long
term.
Quic k Closures - Flexi le Deals - to omnichannel payment and commerce tools to help them
effectively compete and meet their customers wherever
Honest Valuatio ns they are—in-person, online or in-between,".
An omnichannel payment processing solution is about
more than supporting terminal card swipes, dips and taps.
It needs to offer consumers the convenience of paying PayPal's clients cluster on the low end of the small merchant
spectrum. But make no mistake: this payments disruptor
however they prefer—by ACH, checks, cards, mobile
devices, or any other form factor that comes along. It also has ambitions that stretch far across that spectrum.
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