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        Time to get on board                                    "We're proud of the success we've had as an independent
                                                                payments solutions provider and look forward to enjoying
        "An integrated payment experience across all channels is   even greater success by combining our complementary
        critical as merchants continue to find ways to adapt and   capabilities and market coverage with NMI to support
        better serve their customers," said Mike Strawhecker,   a wider range of partners and their merchants with a
        president of The Strawhecker Group. His comments came   stronger set of omnichannel solutions,"  USAePay's Ben
        as TSG named Fiserv recipient of the firm's Omnichannel   Goretsky said of the acquisition. (Full disclosure: NMI is
        Provider of the Year award. The award recognized        a sponsor of the Merchant Sales Podcast, which I co-host.)
        Fiserv's Clover platform, as well as Carat, an omnichannel
        ecosystem targeting large enterprises.                  Omnichannel  is  not  a flash in the pan.  It's the  future
                                                                of  retailing. Merchant services  providers must  be  able
        "Our continued investment in omnichannel innovation     to support this new way of doing business, providing
        across both platforms is speeding innovation and reducing   consistent  customer and merchant experiences  across
        time to market," Devin McGranahan, Fiserv's head of     distribution and payment channels.
        global business solutions, said in a statement about the
        award.                                                  Kai-Christian Claus, a global payments senior advisor at
                                                                EY, made the case in a blog post shortly before COVID
        Fiserv isn't alone among merchant services providers that   struck in 2020. "Becoming truly omnichannel will require
        have seen the omnichannel writing on the wall. Earlier this   payment  providers to radically  reinvent  their  operating
        year, for example, NMI, which has had a strong presence   models, integrate products, services, data models and data
        in ecommerce and other card-not-present environments,   source, remodel internal processes and educate their staff,"
        purchased USAePay to better support its omnichannel     he wrote, noting that it's a big undertaking, but "becoming
        designs. That acquisition followed NMI's 2019 purchase   omnichannel is critical if payment providers are to remain
        of Creditcall, a UK-based gateway with a strong presence   competitive in a tight market."
        in unattended environments, like vending, parking,
        ticketing and transportation.                           Patti Murphy is senior editor at The Green Sheet and self-described pay-
                                                                ments maven of the fourth estate. Follow her on Twitter @GS_PayMaven.










































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