Page 35 - GS210901
P. 35

NewProducts
                                                    NewProducts



          Ultrasonic technology for full, touchless commerce





                                                                   •  Reduce fraud:  Validating authorized recipients
                                                                      helps online merchants reduce fraud.

                                                                   •  Improve analytics: Providing online analytics and
                                                                      on-premise transaction data helps merchants gain
                                                                      customer and fulfillment insights and data.
                                                                   •  Expedite development:  Leveraging LISNR's reus-
                                                                      able building blocks and common code elements
                 ISNR, an advanced technology provider, added         needed in the merchant wallet for secure authenti-
                 Secure Device  Association (SDA) to its technol-     cation expedites SDA integration.
                 ogy suite. Designed to securely verify customers   •  Simplify implementation: Integrating LISNR di-
        L through their mobile devices, the solution sends            rectly into merchant and partner applications,
        proximity verification tokens over LISNR's ultrasonic tech-   through LISNR's Point or Radius software devel-
        nology rails. These combined capabilities enrich the overall   opment kit, simplifies coding and enables users to
        customer experience, company representatives stated.          transmit, receive and verify proximity tokens in an
                                                                      all-inclusive solution.
        Eric Allen, chief executive officer at LISNR, described the
        company's platform as a secure, dynamic and non-captive    •  Streamline touchless commerce: Providing simple,
        exchange  that  transmits  data  through  advanced  audio     touchless data exchange eliminates the burden of
        technologies. "The ability to allow merchants to offer secure   trying to scan optical codes.
        touchless  authentication  solutions  with  the  flexibility
        of range or distance is a huge benefit," he said. "We offer  Built to scale
        merchants the flexibility to deploy our services at various
        points of engagement across the customer journey."     LISNR works with commerce enablers across the merchant
                                                               omnichannel payment flow, including ISOs, agents and
        Easy integration                                       sales channel partners, Allen stated, adding that the
                                                               company helps partners increase per transaction revenue
        Allen additionally noted that LISNR is cost-effective   streams and shift from on-premise rent or license models to
        and easy to implement compared with other proximity    driving increased revenues through transactions.
        solutions. LISNR's software-based verification service
        utilizes inexpensive standard audio components, which are   "LISNR helps partners secure the customer journey all
        designed to meet merchant security requirements while   the way through the actual payment verification," Allen
        reducing total cost of ownership, he stated.           said. "Implementation of other modalities or services in
                                                               the  proximity  validation space  have proven  to be  very
        "LISNR's SDA proximity token service is the next step in our   expensive or even impossible, trying to surmount the
        commitment towards a secure, on-premise authentication,"   captive nature of the technology."
        Allen said.  "Addressing the needs of our retail, fintech
        and mobility customers, LISNR proximity tokens verify   Allen cited LISNR's rapid adoption rate as further proof
        authorized clients with online to on-premise payment   of its value, stating it has consistently trended at twice the
        validation, secure entry, and age verification."       average adoption rate of digital solutions. The company's
                                                               compound annual growth rate of over 50 percent between
        Acknowledging that security best practice can be       January and September 2021 clearly demonstrates that
        complicated, Allen noted that LISNR's reusable software   LISNR is a timely contactless solution for omnichannel
        blocks in the SDA micro-wallet are designed to simplify   commerce, he stated.
        integration. These elements, provided in concert with our
        LISNR Point and Radius SDK, provide drop-in integration
        for a faster deployment, he added.

        Merchant, partner benefits                                      Company: LISNR Inc.
        When integrated into online and in-store POS systems,           Product: Secure Device Association (SDA)
        LISNR's SDA service detects online and in-store                 Website: https://lisnr.com
        transactions and authenticates customers by generating a
        unique proximity token for each transaction, Allen pointed      Contact: info@lisnr.com
        out. He cited the following additional features and benefits
        of the LISNR SDA proximity token service:

                                                                                                                35
   30   31   32   33   34   35   36   37   38   39   40