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Education


        Equipment for thriving                                                sophisticated ones not only assist with
                                                                              calculating sales, but also provide detailed
        businesses: a lucrative                                               cost and profit analytics. The POS can
                                                                              alert  when inventory  is  low  and  help
                                                                              track vendor payments, so the store owner
        market                                                                doesn't overbuy or understock.
                                                                              Customer loyalty: Loyalty programs, such

        By Elie Y. Katz                                                       as discounted pricing on popular products
                                                                              for loyal customers, and "buy X, get X free"
        National Retail Solutions                                             promotions are proven ways to attract and
                                                                              retain customers. A sophisticated POS can
                  unning a business can be stressful, especially a small,     help create and promote these programs.
                  independent business. Competition is fierce, and store      Security: POS systems may store sensitive
                  owners need retail technology tools to help them succeed.   information and can be vulnerable to a
        R Leveraging a powerful POS system that's integrated with             breach. Some systems process credit cards
        reliable credit card processing can help store owners be more orga-   within the POS; others integrate with a
        nized, attract customers and increase revenue.                        separate, secure credit card and/or EBT
                                                                              processing device. When choosing a POS,
        Resellers  do  best  when  offering  products  and  services  that  closely   evaluate security. A POS that doesn't run
        meet the needs of their customers in the following areas:             on Windows is less vulnerable to hacking.
           Sales and inventory tracking: It's common for a POS system         Hardwired internet is more trustworthy
           to track sales and inventory and provide reports. The more         than Wi-Fi. Ideally, the POS shouldn't
                                                                              store payment information. Setting user
                                                                              permissions with limited access can also
                                                                              help with security.
                                                                              Remote store management: Running a
                                                                              busy c-store while maintaining work-
                                                                              life balance  can  take a  toll on  merchants.
                                                                              Taking time off from the business can be
                                                                              stressful. Being able to remotely check
                                                                              on  the  business  with  an  app  or  online  is
                                                                              invaluable. Checking  on sales,  inventory
                                                                              and users with a remote app, and being
                                                                              able to view, download and print inventory
                                                                              reports can give a store owner much-
                                                                              needed time away. Some POS remote-
                                                                              access platforms even facilitate inventory
                                                                              purchasing.
                                                                              Customer tab: Technology has come a long
                                                                              way in the independent retail arena. A POS
                                                                              is far more than a simple cash register with
                                                                              a  cash-filled  shoebox  under  the  counter.
                                                                              Today's POS systems help retailers issue
                                                                              credit and maintain customer tabs.
                                                                              Employee time clock: When paying
                                                                              employees an hourly wage, having them
                                                                              clock in and out keeps payment tracking
                                                                              simple. With some POS systems, they can
                                                                              "punch in and out." A POS employee time
                                                                              clock saves time with payroll.
                                                                              Tobacco scan data: If the POS has a tobacco
                                                                              scan data feature, it can track tobacco sales
                                                                              and transmit the information to tobacco
                                                                              manufacturers so that the retailer gets buy-
                                                                              downs. With tobacco scan data, a small or
                                                                              midsize independent retailer benefits from
                                                                              tobacco sales just like the big guys.


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