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educate partners through our series of Transcend
Roadshows, and ramping up our communications to
help merchants and partners understand the tools,
services and resources available to help them grow
their businesses or portfolios.
3. Given the impact that the coronavirus pandemic
has continued to have on businesses of all types and
sizes throughout 2021, helping merchants maintain
cash flow and maximize revenue even as in-person
payments have declined has become more important Maurice Griefer
than ever. Luckily, we've been able to help merchants
do precisely that with the online, curbside and mobile
payment solutions they need to continue to weather
COVID.
We've also given them access to the real-time,
analytics-based data they need to better manage their
employees, customers, inventory, and chargebacks.
This data, which can level the playing field for small
to midsize merchants, is readily available through our
proprietary payments software, as well as our secure,
online merchant portal. We have doubled down on
our commitment to help business owners get their
funds faster with Next Day and Same Day Funding.
We have also continued to move as many merchants
as possible to Electronic Payment Exchange (our
proprietary payments platform) so that we can
oversee the entire payments process while providing
continuous uptimes with fewer points of failure.
Finally, we have continued to market our Edge
Program, which allows merchants to enjoy Flat Rate
Pricing while offering a Cash Discount to customers
who opt not to pay with a credit or debit card.
4. There are several opportunities for Sales Partners
just starting off in the payments industry. For one,
payment methods that gained popularity throughout
the coronavirus pandemic (like contactless payments,
BOPIS options and online payments made for
deliveries) are here to stay. At NAB, our Sales Partners,
Integrated Partners, and ISOs have upgraded as many
merchants as possible to the smart payment devices
and virtual terminals, enabling them to accept these
types of payments and compete in this new reality.
Furthermore, we see additional opportunities for
growth regarding merchants in so-called, high-risk
or specialty categories. By offering affordable and
reliable payment processing and back-office solutions
to these merchants, we can help Sales Partners grow
their portfolios while helping previously neglected
merchants grow their small to midsize businesses.
Furthermore, as the payments industry continues to
become more complex, the opportunity exists for Sales
Partners to position themselves as trusted experts
whom merchants can turn to for income-maximizing
solutions.
However, if our Sales Partners are to educate
merchants, we must continue to educate and support
them by offering the training and sales support they
need to ensure their success. Here at NAB, in addition
to our innumerable training sessions and Sales Partner
Transcend Roadshows, we will continue to invest in
our Partner Programs, like our POS Pros sales and
support team, as well as cutting-edge tools like our
Sales Partner and Developer Portals.
Maverick Payments
1. As a lot of companies were furloughing due to the
pandemic, we have fortunately been growing and
looking to hire. As a privately held company that is
focused on digital payments and technology, we were
in a solid position given the surge for contactless,
electronic payments coupled with many brick-and-
mortar businesses needing alternative solutions
whether it's ecommerce, curbside pickup or order
ahead. We were able to hire a lot of quality employees
during this time to supplement our growth.
As a self-funded company with an entrepreneurial
mindset, we constantly adapt to meet the needs of our
partners and merchants so during the pandemic, we
had several opportunities to further our exponential
growth. As we have hit various milestones, we've been
able to invest back into our team with better benefits,
fun perks, bonuses, and other incentives.
2. We are going to continue our white-glove approach
of providing a high-level of service coupled with
industry-leading technology. As a full-service
provider, we are able to compete with the big players.
As a family owned, privately held company that was
started from nothing, we are nimble and aggressive.
This combination allows us to constantly out compete
the big processors and acquirers who aren't willing to
go the extra step for their partners and merchants.
3. COVID has forced many changes upon businesses
including the ways consumers pay for goods and
services. The two biggest areas we've seen merchants
ask for help with are enabling contactless payments
and optimizing their ecommerce stores. For those
merchants newer to ecommerce or who have seen
an uptick in online sales due to COVID, some of the
issues we've experienced have been with fraud and
chargebacks.
We have always taken a consultative approach with
our merchants to guide them through the challenges
of accepting payments, especially in card-absent
environments, and we're helping a lot of merchants
build stronger fraud screening settings and processes
when they come to us. We also have our own gateway
too so we're constantly seeking new integrations to
better serve our merchants.
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