Page 28 - GS211202
P. 28
ChapterTitle
CoverStory
4. In payments as well as technology, there are always We have been to a few conventions; however,
opportunities as both industries are constantly evolving. the attendanceat many events is down. As far
COVID has accelerated the pace in which our industry is as retaining employees, that is another story.
changing though, which is creating even more opportunities Many did not want to come back to the office,
for folks. I believe it's very important for individuals to and many were not very good at working at
constantly network and build relationships so they can get home. Managing people working at home
exposed to new opportunities. LinkedIn is a great platform is not an easy task. We moved everything
for people to not only build their personal brands and add around in the office, and we put everyone in
value, but also to learn too from thought leaders. Social media their own office.
can be a great source for education and networking which
many people should leverage to advance their careers. 2. We'll do more content marketing, more
landing pages, and continue what has been
Allen Kopelman working for us. Business is changing; how
Nationwide Payment Systems Inc. we do business is changing
1. Many companies laid people off; many 3. Customer issues have included how to get
independentcontractors took a break. We used to go to local a PPP loan, how to get an SBA loan and not
and national tradeshows, and we switched up our marketing being able to hire employees. Not being able
to the internet, and we will keep moving in that direction. to pay rent has been another area of concern;
business owners who owned their own
buildings were in a better position to survive.
Also restaurants really need to reinvent—how
can they do that? Kiosks? Pay at the Table? QR
code payments? Delivery? Curbside pickup?
Hiring servers in restaurants has not been
easy; many found new jobs. And restaurants
need to also realize that going to a restaurant
is about being served. And if you take away
"service," can your restaurant survive? I have
seen restaurants number spaces outside
for curbside pickup, create a to-go/pick-up
area, and take away a few tables to serve the
customers better.
Retailers need to get busy and make websites.
Many still do not get it. We put together a
lot of information on how and where to get
loans. We reached out by phone to see how
people were doing. We also had a few clients
pass away in the past two years; some of them
had been clients for over a decade.
4. This is still a great business. It's time to get
creative. There are new products, alternative
payment methods brewing. The thing I
love about this business is that it is always
changing. We are in a time when there are
a lot of bills in Congress that threaten small
and midsize businesses. Hopefully, we will
not see anything like the recession we saw in
2008-2009. Since we are experienced and have
been in the business for over 20 years, we will
figure it out.
28
