Page 36 - GS220301
P. 36
NewProduct
Protect merchants, consumers
with proof-of-age tokens
supply of single-use tokens following initial enrollment
and one-click validation process, the company stated.
These tokens enable users to validate their age at any par-
ticipating Token-Age merchant and do not carry personal
information.
oken-Age, a DIaaS brand, created Token-Age, a "Our technology is developed with your privacy and secu-
GDPR-compliant solution designed to validate a rity in mind, and no one can steal your identity—it would
customer's legal age within global privacy regu- be like breaking into an empty storage locker," Collin said.
T lations and frameworks. The service supports "We can help you build a case for implementing Token-Age
a wide range of use cases such as online gaming, alcohol if need be with a new merchant." In addition to privacy pro-
sales and other age-sensitive products and services, the tection, registered Token-Age customers are eligible for ad-
company stated. "Compliance is critical for sellers with a ditional discounts and promotions created by participating
legal age requirement," said Didier Collin, CEO at Token- merchants, Collin added.
Age. "Token-age provides these merchants with an audit
trail that proves their businesses can meet ever-changing Simple integration
privacy regulations and validate their customer credentials
without infringing on individual privacy." Collin went on to say that Token-Age can be seamlessly in-
tegrated into websites and applications via the company's
Collin additionally noted that Token-Age is an advanced single endpoint API, enabling partners to natively leverage
biometric authentication method that matches real-time the following Token-Age application benefits:
facial recognition with personal identification documents. • Simplified access: Token-Age simplifies access to age-
This technique is more secure than knowledge-based au- regulated websites without disclosing customer iden-
thentication (KBA) and SMS-based two-factor authentica- tity or putting identity at risk and potentially jeopar-
tion, and allows repeat users to effortlessly confirm their dizing it.
age requirements at no additional cost to merchants, he
added. • Low-friction, compliant audit trail: Token-Age boosts
consumer conversion rates on regulated-access web-
Merchant benefits sites by lowering barriers to entry without compromis-
ing safety and security. The solution is fully compliant
Participating merchants can perform nearly instant back- with global data privacy and protection regulations.
ground checks with identity document issuers to seam-
lessly check out and onboard new customers, while keep- • Reduced abandonment rate: Token-Age boosts cus-
tomer conversion rates by not allowing compliance
ing customers' personal identifying information (PII) out
of merchant scope, Token-Age representatives stated. These to limit the customer experience. The solution stops
customer attrition by satisfying customers who don't
capabilities, they added, help reduce dropout rates and
lower related identity verification costs. want to compromise their privacy.
Channel partner benefits
Describing Token-Age as a "zero knowledge proof" solu-
tion, Collin noted the service uses advanced biometric and Token-Age parent company DIaaS is a secure identification
cryptographic methods to tokenize credentials within a service provider that prides itself on having numerous suc-
"certification container." Resulting patterns, composed of cessful deployments in major regions worldwide. The com-
ephemeral opaque strings, anonymize data within a zero pany has partnered with enterprises to deploy solutions for
knowledge proof token, which would be rendered useless address verification, COVID certificates, financial institu-
if intercepted by a cybercriminal, he added. tion KYC, insurance claims and facilities access control.
Consumer benefits Collin also mentioned that DIaaS and Token-Age companies
routinely consult with ISOs, independent software vendors
Token-Age consumers can experience an easy, private and and other sales channel partners on a variety of business
efficient age validation process with unlimited on-demand
applications, which are all easily available through their
Company: Token-Age portfolio of APIs. "We offer our partners a good incentive
program and the shortest route to get data certified and sat-
Product: Token-Age isfy compliance requirements," Collin said. "And because
Website: www.token-age.com our solutions are based on APIs, the sales cost and mainte-
nance are very low for our partners."
Contact: sales@token-age.com
36