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Education

Relocating your Our children are flourishing and our
families are enjoying life more now
business 101 than ever. That is the most rewarding
part. Someone asked me once,
"What's your goal?" My response was
simple, "My goal is to give my kids/
family a better life and opportunities
than I had, and what I had was very
fortunate coming from a big, loving
Italian family."
The importance of culture
Before diving into the pros and cons
of moving your business out of state,
By Nicholas Cucci, C.F.E. I need to say a few things. Your
Fluid Pay company culture and core values
must be rock solid. Culture is not free
oving your established business can be daunting. However, if you toys or food. Culture is much more.
take an organized, methodical approach you can alleviate much Culture is not scheduling meetings
of the pain. I recently moved our Fluid Pay LLC headquarters over lunch or after the workday
M from a Chicago suburb to Franklin, Tenn. We were lucky: our for employees; it is not pressuring
entire office moved with us with the exception of one employee who now parents to parent around their work
works with us remotely. We are blessed: our staff at Fluid Pay are more than instead of helping them work around
just colleagues; we are a tight-knit family. We moved and adjusted to our new their kids.
surroundings together over a period of about six months
One of the biggest missteps I've seen
and experienced is the companies
that strongly promote a false sense of
their company culture online.

Asking people to relocate and uproot
is a big deal. Families, friends and
everything familiar will change.
You must have mutual trust to
make a jump like this. You don't lose
employees because they don't receive
free stuff; they leave because they
recognize the difference between
a good culture and a bad one. Your
actions define your culture. Your
culture defines your brand.

This change, without a doubt, will
have an immediate effect on your own
and your employees' quality of life. It
will also dictate personnel you are
able to attract so you can successfully
keep running your business.
Pros to relocating your company

Following are some advantages to
moving to a new state. You can:

• Increase your reach: Busi-
nesses interested in moving
often seek a specific location
that will make it easier to op-
erate and attract new busi-

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