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Education

Throughout and following the pandemic, the payments Meeting like-minded payment
industry innovated at a faster pace to meet the demands
of a changing payment environment. Keeping up with professionals at industry
and understanding these innovations is not always easy conferences is another excellent
or cheap, but these fantastic industry events can help.
Learning from each other way to expand your
professional network.
Besides the face time with existing partners, what other
benefits can these events provide? Merchants expect a
positive experience when doing business with you, which
includes finding out about the latest in payment technology industry regulations to the most recent industry trends
and benefiting from the expertise you bring to the table. will be discussed, including cryptocurrency, BNPL and
much more.
As a result, the latest payments innovation must be
essential to your sales strategy. And you can catch up on If you are looking for a new processing partner, want to
all the latest developments at industry events by viewing learn more about the invaluable payment technology, new
presentations and product demos as well as by meeting payment options or want to meet with existing partners,
an array of top company representatives in exhibit halls. you should attend.
Working with the best
Learning from and collaborating with others in the
industry is an excellent way to discover how to build an SEAA and other regional conferences are organized
effective merchant service sales strategy. You're likely by industry veterans who believe in giving back to the
to run into merchant service providers who share your industry and working together to improve it. They want
interests and vendors and other payments industry to bring you the most innovative products, exhibitors
experts who can provide valuable insight. and speakers who will undoubtedly benefit your growth.
Attending a payments conference provides you with an
Meeting like-minded payment professionals at industry excellent opportunity to meet these individuals.
conferences is another excellent way to expand your
professional network. These events provide an ideal Months and weeks of preparation go into ensuring that
setting for networking, lead generation and brainstorming. the information presented is meaningful and educational.
It is also a perfect opportunity to catch up with colleagues. As someone fortunate to be a part of the SEAA's planning
Whether you attended the Northeast Acquirers Association process this year, I can assure you that attending will have
conference in Philadelphia this April or not, you should a positive impact on your business.
consider attending other payments conferences before the
end of the year. Fortunately or unfortunately (depending on your
perspective), our industry is constantly evolving,
Keeping informed introducing new payment options, rules and regulations,

The Southeast Acquirers Association (SEAA) is holding and payment strategies, all of which require you to adapt
its 2022 annual sales conference from June 13 to 15 at to changing conditions and demands. Attending industry
the Loews in Atlanta. I have an inside scoop and know conferences as an MLS is critical to stay informed about
that the SEAA exhibit hall and hotel room block sold payment trends and assist you in determining the most
out much earlier this year than in previous years. What appropriate products and services to meet your merchants'
is the significance of this? The excitement surrounding payment needs to enhance, expand, streamline and protect
the upcoming SEAA show demonstrates the critical their businesses.
importance of face-to-face interaction in establishing and
growing successful business relationships. This goes for Don't pass up the chance to engage experts in one location,
the Midwest Acquirers Association show, too, which is address payment issues, discover new business models
coming up July 27 and 28 in Chicago. and expand your horizons.

For more than two decades, SEAA has provided the Natasa Cvijanovic, co-founder and CEO of Tesla Payments, has a proven
payments community with educational and engaging track record within the payment industry of cultivating successful rela-
content, compelling speakers and fantastic networking tionships with ISOs, MLSs and strategic partners. In developing national
opportunities. You can expect the same this year in sales channels, she provides training and coaching to sales partners to
Atlanta. enable them to become better business partners and advocates for their
merchants, and to assist them in building portfolios producing steady
The long-term effects of COVID-19 demonstrate how residual streams. She is also dedicated to consistently delivering high
business has changed for everyone, which will be more levels of professionalism, integrity, dependability and trustworthiness.
evident in the products that will be displayed and the Contact her at natasa@teslapayments.com.
topics that will be covered at the SEAA. Everything from
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