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Education

Preventing recurring payment failures up-to-date information on file. Include links to the
account management page in your payment due and
Preventive measures can minimize the number of failed payment failed reminders to customers, so they're just
payments you experience and help keep your customers a click away. You should also make it easy for them to
happy. There are three key things you can do to prevent access the page on your website.
recurring payment failures:
3. Use an automatic account updater service: Account
1. Send payment due reminders: Payment due noti- updater services help to keep your customer's account
fications give your customers a gentle reminder that information up-to-date, so you don't have to. This type
their payment is coming up and helps ensure that they of service regularly checks for changes in your custom-
have the funds available when the time comes. Send er's credit card account information and updates your
out payment due reminders at least a few days in ad- records accordingly.
vance of the scheduled payment date. This will allow
your customers to make necessary arrangements to en- This helps ensure that you always have the most up-
sure that their payment goes through successfully. You to-date information on file and reduces the chances of
can also help your customers by sending them a noti- a failed payment due to outdated account information.
fication when their card on file is nearing expiration. It also helps reduce the time, money and resources you
dedicate to reaching out to customers and ensures that
2. Simplify account updates: If your customer is strug- they continue receiving your goods or services without
gling to update their payment details, they may just interruption.
give up and cancel their subscription altogether. To
prevent this from happening, make it easy for your Nicholas Cucci is the co-founder and COO of Fluid Pay LLC. Cucci is also
customers to update their account information in just a graduate of Benedictine University and a member of the Advisory
a few simple clicks. Board and Anti-Fraud Technology Committee for the Association of
Certified Fraud Examiners, as a Certified Fraud Examiner himself.. Fluid
Providing them with an intuitive self-service por- Pay is the ONLY 100 percent cloud-based Level 1 PCI Payment Gateway
tal where they can manage their account information processing transactions anywhere in the world. Contact Nick at Nick@
themselves ensures that they can always have the most FluidPay.com.