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Education



                                    Bank sponsorship                               Membership privileges


                                                                                   to be members for many reasons.
                                    By Ken Musante                                 The card networks allow only banks
                                    Napa Payments and Consulting                   Banks are highly regulated. They
                                                                                   must be sufficiently capitalized and
                 very transaction has an associated bank sponsor. Within the United   produce publicly available financial
                 States, Visa and Mastercard allow only financial institutions mem-  reports in an audited and defined
                 bership as sponsors. Financial institutions, in turn, delegate author-  format. Further, banks are governed
        E ity to non-bank entities that enables them to access the card network    by directors who have personal
        rails. Ultimately, the sponsoring institution holds liability for all transactions,   liability at stake.
        which is why—regardless of the payment processor’s (ISO, ISV, payfac) size—a
        bank is involved in every transaction.                                     By allowing membership only to
                                                                                   banks, Visa and Mastercard lessened
        A bank by any other name                                                   the risk and due diligence to vet
                                                                                   and approve new customers while
        For clarity, financial institutions include banks, credit unions and thrifts,   simultaneously providing value to
        which I will refer to as "banks" for brevity. Although all networks require   the bank charter.
        sponsorship, I will discuss Visa and Mastercard. Debit networks, however,
        also require sponsorship. Visa issues a Bank Identification Number (BIN) and   Visa and Mastercard require the
        Mastercard issues an Interbank Card Association Number (ICA) to delineate   sponsor bank to  be listed  on  the
        the bank.                                                                  merchant agreement.  Should  there
                                                                                   be a complaint, the merchant should
        BIN portability refers to the ability to move all merchants associated with   know  which  sponsor  bank  was
        a specific BIN from one bank to another. This is done when the payment     involved. For its part, the bank may
        processor changes sponsorship, for example.  It may be helpful to have your   earn non-interest income through its
        merchants within a unique BIN if you ever wish to migrate them, en masse, to   sponsorship activities.
        another processor.
                                                                                   Sponsorship fees range wildly from
                                                                                   a fraction of a basis point to nearly
                                                                                   0.50 percent. The fee is dependent
                                                                                   upon the risk as well as the labor
                                                                                   undertaken  by  the  bank.  A  smaller
                                                                                   ISO with limited assets will pay more
                                                                                   than an established platform.

                                                                                   An ISO seeking higher risk merchants
                                                                                   can expect to pay a larger sponsorship
                                                                                   fee. Should the ISO need the bank to
                                                                                   perform reconciliation services or be
                                                                                   actively involved in underwriting,
                                                                                   the sponsorship fees will reflect this.

                                                                                   Banks will also earn income from the
                                                                                   float on funds. With shorter payout
                                                                                   time frames, the float decreases, but
                                                                                   with a one-day hold, a bank could
                                                                                   earn float on 5 percent of the monthly
                                                                                   volume plus an additional 5 to 10
                                                                                   percent float from merchant reserves.
                                                                                   Vertically integrated
                                                                                   Recently,  some non-bank payment
                                                                                   processors have sought  to  acquire
                                                                                   or become banks to eliminate the
                                                                                   sponsor fee and provide embedded
                                                                                   banking. Square is seeking to
                                                                                   disintermediate its sponsor bank and
                                                                                   obtain its own bank charter. Column
                                                                                   is taking a different approach: it

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