Page 3 - GS221201

InsideGS

Empowering and connecting Enterprise selling in an
January 14, 2019 • Issue 19:01:01
today’s payments professionals By Dale S. Laszig present (CNP) SMBs in the United States, Canada, United
SMB world – Part 1
SMBs face.
Help me innovate
level salespeople (MLSs) can use their industry knowledge
and personal experience to solve the most pressing issues
During the past two years, Paysafe Group's Lost in
Transaction series has highlighted global payment trends.
May 13, 2019 • Issue 19:05:01
and the customer experience. complex,
In its latest installment, researchers surveyed 601 card-not-
Kingdom, Germany and Austria and 306 card-present
uoyed by reports of record 2018 holiday spend-
set of challenges.
attitudes about payment acceptance methods, innovation
ing, analysts predict more retail growth in 2019,
Conversational commerce:
particularly in the evolving small and midsize
B business (SMB) sector. Advanced technologies
O. B. Rawls IV , chief commercial officer, payment processing
SMBs in the United States and Canada. Respondents shared interactive, evolving
at Paysafe, said the research revealed that brick-and-
have introduced SMBs to a big-brand experience and new
mortar retailers aspire to truly innovate at the intersection
IVR systems
Paysafe's sales discovery process has evolved from price
Independent research by global payments provider Paysafe
POS solutions.
of payments and the in-store experience. In response,
and service discussions to needs assessment and solution
Group found SMBs struggle with "competing priorities" in
selling, he noted. Direct and indirect sales representatives
their efforts to balance frictionless checkouts with payment
have been centering conversations with merchants about
security. Lost in Transaction: The future of payments for SMBs,
of ecommerce merchants surveyed believe frictionless
published by Paysafe in October 2018, found 54 percent
security, data protection, business management tools and
that enable them to better their business," Rawls said. "By replace phoned-in payment card authorizations. Like Morse
aggressively targeted by fraudsters.
transactions, such as in-app payments, make them more
Payment technology's evolution began when interactive
vulnerable to fraud. Seventy-six percent reported feeling
voice response (IRV) systems and dial modems began to
"The end goal is to help our customers implement solutions
By Dale S. Laszig
code, early touchtone phones linked numeric values with
a data
Contributed articles inside by:
dual-tone multifrequencies (DTMF) to enable machines to
Semafone,
This is the first article in a two-part series that takes a
deep dive into today's SMB market. It takes a deep dive
transmit credit card numbers. Over time, service providers
eavesdropping on sensitive payment card data.
into evolving SMB environments and includes research
began to mask DTMF sounds to prevent criminals from
findings and commentary by payments industry leaders
and
security
innovating in the space. Part 2 will examine how merchant
TOC on page 3 becoming adept at representing the people and companies certification themselves," he added. compliance solution
any device, digital assistants help
n a world where anyone anywhere can transact on
provider for call centers, uses advanced DTMF masking
messages to broadly distributed
Jeh Holsomback ...................................................................................20 deliver targeted
I it may seem incongruous to use
in its flagship solution, Cardprotect. Gary E. Barnett, CEO
Nicholas Cucci ........................................................................................40
Martina Jeronski ...................................................................................36 machines to per-
at Semafone, noted that Cardprotect 4.0 is Payment Card
Steve Norell ............................................................................................34audiences. While
sonalize relationships, chat bots and digital assistants are
Bill Pirtle ................................................................................................... 42
Industry Payment Application Data Security Standard
(P A-DSS) certified. "We are literally saving our payment
application partners valuable time and costs that would
they serve. It's not always easy to differentiate between
machines and humans on the phone, email or online chat.
otherwise have gone towards achieving the [P A-DSS]
Continued on page 31
Adam Hofman, product manager at CallRail, mentioned
article in issue 19:04:01, examined the expanding role of
"Voice: payments' next integration," The Green Sheet's lead
that advanced speech recognition has enabled IVR systems
than they were ten years ago, which has helped reduce wait
voice technologies in payments. This article explores how
to recognize complex phrases. "These systems are smarter
sentient machines are transforming transactions from
simple clicks into complex, interactive and contextual
times while improving customer experience," he said.
expressions of our interests, personalities and lifestyles.
jobs? privacy and security and enhance productivity? Or will Contributed articles inside by:
The article also addresses concerns voiced by merchant
level salespeople and their customers about AI in smart
TOC on page 3 Continued on page 31
homes and connected workplaces. Will AIs respect our
they encroach on personal moments and take away our
Brandes Elitch ........................................................................................24
Dee and Emily Karawadra .................................................................33
Peter Spee ...............................................................................................36
Adam Atlas ..............................................................................................38
www.greensheet.com
Cover Story Company Profile
Fierce authentication for an Rapid Finace:
omnichannel theatscape ................................................................1 Enhance relationships with working capital for SMBs .23
By Dale S. Laszig Education
Opportunistic threat actors are present wherever consumers
SM
transact, making multifactor authentication a critical need in Street Smarts
today's omnichannel world. But is it enough? The gift of giving back – Part 1 .................................................28
By Natasa Cvijanovic, Tesla Payments
News
In this two-part series, CEOs and business owners in a variety of
News Briefs: merchant services-related fields offer advice for those considering
or currently pursuing a career in merchant services.
Smart homes bring payment
opportunities, study finds...........................................................10 Every second of the mobile experience is
TCH pushes case for digitized deposits ................................10 really part of the payment process .........................................32
By Barnabàs Birmacher, Bitrise
Fraud costs cause sticker shock, study finds ......................10
Mobile payments are expected to increase 32 percent from 2022
Merchants brace for brisk to 2028, so it's critical that the entire mobile app experience be
holiday weekend shopping ........................................................10 geared toward getting users to their final destination: payment.
Industry Update ...............................................................................12 New Products
Views
Securely authenticate IDs with portable biometrics .....36
Insider's report on payments: Wow clients with automated, self-service lending ........37
Consider today’s economic upside .........................................16
By Patti Murphy, ProScribes Inc. Inspiration
Despite mixed signals about where the U.S. economy is headed, Give yourself a dynamic assessment for 2022 ..................38
consumers spent mightily online and in-store over Thanksgiving Departments
weekend, and researchers anticipate a bang-up holiday season.
Letter From the Editor ......................................................................5
Legal ease: Readers Speak:
FTX: Dishonesty, nothing legal to see here ........................18 More insights on expert testimony............................................8
By Adam Atlas , Attorney at Law Spotlight Innovators ......................................................................20
In the old days of crypto individual investors lost their assets; now, Resource Guide .................................................................................39
with the implosion of FTX, the biggest VCs in finance got their Advertiser Index ...............................................................................46
turn. What happened to diligence?
3