Page 5 - GS221201

Letter from the editor

his issue's lead article points out that the
fundamental promise of omnichannel
commerce is to meet customers where
T they are—whether they're transacting via
mobile app, internet, cellular network or physical
store. Yet, the ability to complete transactions across
all channels doesn't just present opportunities. It also
expands targets for fraudsters. How fortunate we are
that within the payments sphere, experts are develop-
ing ever more effective means for dealing with this.
To that end, a major tool in use today is multifactor
authentication. However, essential as standard MFA
is, it can't remain static in evolving environments, nor
can it work in isolation in today's omnichannel world.
Experts agree that new approaches to multifactor au-
thentication are needed, along with a multilayered ap-
proach to security. Professionals interviewed for our
lead feature share advanced technology and practices
they have implemented or are developing to deliver
on the promise of true, safe omnichannel commerce.

Speaking of omnichannel commerce, news stories
highlighted in News Briefs report on how smart
Season’s Greetings!
homes present payments opportunities, sticker shock Season’s Greetings!
associated with fraud, The Clearing House's push for
digitized deposits, and why merchants were brac-
ing for brisk shopping over Thanksgiving weekend.
u incr
o
e
e
as
d t
r
o he
p y
l
m w
’
in
g ha
I
rk
o
Newsworthy developments are also mentioned in I’m working hard to help you increase
Industry Update. These include accolades and certi-
your bottom line today!
fications; new technical standards; research on ITM y o ur b o t t o m line t o d a y!
adoption, checkout issues, developments in lending;
and recent partnerships, acquisitions and executive
appointments. Customized advertising campaigns
to fit any size company and budget
Topics explored by our contributing writers include
the FTX implosion—what could have led to such lax • Spotlight Innovators’ pages
diligence and the importance of picking trustworthy
partners; how despite predictions of economic doom (frequently updated content)
caused by continued inflation and a coming reces- • Print options (various size options)
sion, multiple positive economic indicators are cause
for optimism right now; why, with mobile payments • Online options (website/twice month email)
expected to increase dramatically in the near future,
it's critical that the entire mobile app experience be • Resource Guide listing
geared toward getting users to their final destination: (print/online/front page (option))
payment; and a gift for readers in the form of advice
from high-powered industry veterans that's geared • Email Blasts (to GS readership)
for professionals considering or currently pursuing a
career in merchant services. • Video (website)
Readers Speak continues a discussion of expert tes- • Bundle advertisng campaign discounts
timony in payments that began in our Nov. 14, 2022
issue. Plus you'll find new product and company Rick Aston
profiles, words of inspiration, and a Resource Guide
chock-full of connection opportunities. If you have Senior Media Partnership Specialist
questions or helpful suggestions, we'd love to hear
707-284-1693
from you at greensheet@greensheet.com. And to spread 707-284-1693
the word about your latest company milestones,
please send a press release to press@greensheet.com.
5