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IndustryUpdate

RESEARCH scape. This is achieved by identifying example transac-
tion flows for EMV PINless debit processing, defining
key terms related to the payment process, and pinpoint-
Blackhawk reports sustained ing additional considerations for its implementation, the
holiday egifting growth forum stated.

Historically high costs this past holiday season fueled The objective, the forum stated, is to address poten-
sales of gift cards that consumers leveraged to stay on tial obstacles to PINless debit implementation in the
budget and adjust for inflation, according to new data United States by increasing the consistency of PINless
from Blackhawk Network (see https://bit.ly/3Yx7Nr7). The EMV debit transaction processing across all stakeholder
findings, based on consumer research and Blackhawk’s groups, including payment networks, acquiring pro-
U.S. sales data, showed sustained growth in overall gift cessors, and POS or other technology providers; main-
card sales, with double-digit increases in ecommerce taining the merchant’s ability to selectively route debit
and egift sales.
transactions to all eligible debit networks on the card;
avoiding/minimizing negative impacts to the consumer/
Forty-eight percent of surveyed consumers said they cardholder experience; and providing an educational
did more holiday shopping online in 2022 compared to resource for forum members that reflects the forum’s
2021, indicating saving money was the primary driver. subject-matter expertise and value to the payment eco-
Fifty-three percent did more online shopping because system.
they found better deals and promotions; 36 percent
reported shopping online to limit driving and save on
gas. Six in ten respondents who purchased gift cards did PARTNERSHIPS
so because it helped them more easily stick to a budget.
EverC, KPMG form strategic partnership
GWS says women drive sports book betting
EverC, a provider of AI-driven merchant and market-
With Massachusetts becoming the latest state to legal- place risk intelligence and insights for ecommerce and
ize sportsbook betting, new data revealed that the payment providers, entered a strategic partnership with
surge in sportsbook betting activity on mobile attracted KPMG, a firm that provides audit, tax and advisory
new female users at a higher growth rate than men in services to a variety of clients, endeavoring to help them
2022. According to smartphone usage data from mobile mitigate risks and grasp opportunities.
insights provider GWS, the number of female users who
joined sportsbook betting apps grew 45 percent in 2022 This partnership will leverage the well-established finan-
with 3.2 million women added. cial advisory expertise of KPMG and EverC’s technolo-
gy-focused innovation in the ecommerce risk domain
This builds on the 4.6 million female users who joined to provide combined solutions and services to support
in 2021. Men saw a 23 percent rise in new users with top-tier organizations as they propel their growth while
an additional 4.1 million joining in 2022. The research managing their risk, the partners stated.
was conducted by GWS’ mobile insights and research
division, which collects more than 50 million daily Additionally, the two companies said they have planned
data points nationwide from mobile devices as well as a series of online and in-person roundtables and adviso-
bespoke surveys. ry sessions and other joint initiatives to foster discussion
J.D. Power studies merchant services satisfaction and thought leadership among senior leaders in top-tier
payments and finance arenas.
According to the recently released J.D. Power 2023 U.S.
Merchant Services Satisfaction Study, the small business Savify expands vendor family
owners who are fighting inflation and the significant QuickBooks, Norton 360, Logitech and Nextiva recently
costs and fees associated with those credit card readers joined the Savify family of vendors. Savify prides itself
have experienced sudden declines in customer satisfac- on having empowered ISOs, acquirers and payment pro-
tion this year. The decline is driven by a combination of cessors to increase "value beyond processing" since 2009.
a tough economy, cost of service and chronic customer Savify said it provides this value to U.S. customers by
support difficulties with payment processing technol- offering unparalleled savings on products and services
ogy. their customers use every day. Savify, headquartered in

US Payments Forum tackles PINless debit Atlanta, is actively pursuing new vendors to meet the
ever-growing market needs.
The U.S. Payments Forum unveiled a free white paper
at www.uspaymentsforum.org to simplify and improve
PINless debit implementation across the payments land-

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