Page 18 - GS230202
P. 18

Views





                                                                   About a month after I returned my mobile phone, I
                                                                   found an irritating sales tax charge on my credit card
                                                                   statement. It wasn't worth the phone call I made to cus-
                                                                   tomer service, but I called anyway to express my disbe-
                                                                   lief and found a knowledgeable and empathetic listener
                                                                   on the other end of the line. After reversing the charge
                                                                   and removing my card on file to prevent a recurrence,
              Association Shows:                                   she expressed regret that she had not been involved ear-
                                                                   lier.
                      Secure Technology Alliance
                          Payments Summit                          "I know why the representative was not able to activate
                                                                   your new phone," she said. "And sadly, it would have
              Highlights: In 2023, the Secure Technology           been a very simple fix."
              Alliance and its U.S. Payments Forum will host
              the 15th annual Payments Summit alongside the        That statement restored my faith in the brand, even after
              Forum’s Spring Member Meeting in Salt Lake           the fumbling incompetence I'd experienced. We closed
              City. The industry’s premier event, the Payments     the service ticket on a good note, and while I would
              Summit is the most comprehensive cross-indus-        hesitate to order a phone from that company again, I'd
              try gathering of card and payments professionals     probably be willing to consider their other products
              across all stakeholders.                             and service offerings in the future.

              The event will cover all things payments in-         Gain, retain sales associates
              cluding fintech, payment technology, mobile
              payments, NFC, contactless, transit payments,        Merchant level salespeople (MLSs) promote all-in-one
                                                                   solutions that process payments and help merchants in
              mobility-as-a-service (MaaS) and more. Attend
              the 15th annual Payments Summit and get the          numerous ways by integrating business management,
                                                                   advanced analytics and CRM programs within a uni-
              insights you need to lead your organization’s        fied framework that can be viewed from anywhere at
              payment initiatives and unlock new business          a glance.
              opportunities.
              When: Feb. 27 – March 2, 2023                        Restaurant, store and hotel employees leverage these
              Where: Salt Lake Marriott Downtown at City           next-gen business management systems to run payroll
              Creek  Salt Lake City                                and manage menus and inventories. Wait staff use these
                                                                   systems to adjust tips, reconcile reports and clock in and
              Registration: web.cvent.com/event/9bf-               out. Marketers use their built-in analytics to understand
              ce3ec-e93c-4438-9f8e-c27b4eec6afe/summary            customer needs and assess marketing campaigns. In all
                                                                   cases, the success of the solutions MLSs sell depends on
              More Show Dates:                                     ease of implementation and ongoing usage. An October
                                                                   2018 study by PwC, titled Our status with tech at work:
                                                                   It's complicated, found employee-driven tech solutions
                              NEAA 2023                            create a motivated, energetic and productive workforce.
                       March 29 – 30, 2023, Boston                 How are you and your colleagues handling your mer-
                                                                   chants' employee experience, post-sale?
                      Smarter Faster Payments 2023
                         April 16 – 19, Las Vegas                  "While 92% of C-suite execs say they're satisfied with
                                                                   the technology experience their company provides for
                           ETA TRANSACT                            making progress on their most important work, only
                        April 24 – 26, 2023, Atlanta               68% of staff agree," PwC researchers wrote. "That ex-
                                                                   perience gap matters. When you don't have a clear and
                              SEAA 2023                            accurate understanding of how your people use tech-
                    June 12 – 14, 2023, Hollywood, Fla.            nology in their jobs, and what they need and want from

                              MWAA 2023                            those tools, their overall experience at work can suffer."
                    July 19 – 20, 2023, Schaumburg, Ill.           If you're promoting solutions based on how well they
                                                                   help merchants gain and retain customers, maybe it's
                              WSAA 2023                            time to include sales associates in your pitch.
                          Oct. 31 – Nov. 2, 2023                   Dale S. Laszig, senior staff writer at The Green Sheet and manag-
                             Carlsbad, Calif.                      ing director at DSL Direct LLC, is a payments industry journalist and

                                                                   content strategist. Connect via email dale@dsldirectllc.com, LinkedIn
                                                                   www.linkedin.com/in/dalelaszig/ and Twitter @DSLdirect.

        18
   13   14   15   16   17   18   19   20   21   22   23