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Feature

Green Sheet interviews

Caf CEO Jason Howard

How does Caf's Know Your Everything platform help
service providers verify and onboard customers?

Caf's platform combines advanced computer vision ML
models, an AI-powered decisions engine and sophisticated
identity orchestration with an extensive collection of
biometrics and identity databases. This technology
delivers automated customer onboarding, KYC, KYB, fraud
prevention, authentication, and document verification and
background check solutions to clients in highly regulated
industries.
Which aspects of your platform are particularly
his has been a defining time for Caf, a global popular with partners and end-users?
leader in the digital identity market. On Jan.
24, 2023, the company released its Know Your
T Everything platform, a solution designed to Our clients love that everything on the platform is
drive revenue by enabling businesses to protect and automated, which helps their internal teams focus on
enhance the digital user experience. Days later, Jason more high-value tasks. Also, by approving more new good
Howard, former chief revenue officer at Caf, took the users, we help them grow the business and drive revenue.
reins as CEO. In an exclusive interview with The Green
Sheet, Howard shared insights about the new platform What differentiates your company
and identity management trends. Following are interview from others in your space?
highlights.

Caf provides a true end-to-end platform that lets companies
What trends are you seeing in the threatscape and secure the entire customer journey, from onboarding to
how are you helping companies mitigate them? sign up, through continual monitoring of accounts.
What characteristics of your company and technology
Attackers are getting ever more sophisticated and are attributable to your company's growth?
constantly adapting to the security landscape. They
are increasingly using synthetic identities, which are
identities stitched together from stolen data to essentially I think our rapid growth shows that the technology works.
create a brand new fake identity that looks real. There is Businesses are looking for a solution to the problem of
also the rise of Fraud-as-a-Service tools that untrained balancing security with user experience. They spend a lot
fraudsters, with no technical knowledge, can buy off the of money on anti-fraud tools and, in many cases, find these
shelf to help them launch attacks. These often even come stand-alone solutions do not make much of a difference.
with instructional videos and customer support lines. At the same time, many good users are being flagged in
cases of false positives, thus hurting the business. We are
What are companies getting right about digital helping companies successfully deal with these issues.
identity verification and onboarding and What steps can payments industry stakeholders take
which areas need improvement? to protect customer identity in 2023?

Companies are putting an emphasis on tools and protocols These days, a person's true, authentic identity can now be
to fight fraud in this space; they recognize the problem an amalgamation of many online personas. It is crucial for
and are spending to stop it, which is good. The problem businesses to start to look at integrated identity solutions
is that many are also hindering good users when they that deliver the right level of context-based insights that
implement these security tools; they struggle to find the can evolve as use cases change.
right balance between stopping attacks and creating too
much fiction for all users.

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