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NewProducts

Recognize, reward customers

instantly at the POS

form leverages machine learning, artificial intelligence and
automation to deliver actionable customer insights that en-
able retailers to incentivize customers on the spot. Swift
mentioned the following additional platform features and
benefits businesses can utilize:
• Customer profile management: Track behavior and
rierley, a global loyalty solutions provider, engage audiences with real-time, personalized com-
partnered with PopID to add facial recognition munications—rewarding customers and winning their
to its LoyaltyonDemand platform. The POS hearts and minds by using the platform to manage
B integration, which was demonstrated at the member profile histories and statuses, including trans-
2023 National Retail Federation conference, is designed to actional and engagement accrual, rules engines and
improve the customer experience by simplifying in-store multicurrency programs.
loyalty rewards and redemption, the companies stated.
• Rewards: Host digital and physical catalogs (with or
without point consumption), global currency exchange
Bill Swift, chief executive officer and chief technology of- (points as cash), per member reward choices with prog-
ficer at Brierley told The Green Sheet the new solution re- ress visualization and sweepstakes and charitable do-
flects Brierley's consistent focus over the past three decades nations
on customer engagement and making customer relation-
ships more profitable. "By making it easier for consumers to • Campaign management: Design and manage all types
participate in loyalty programs and redeem rewards with of loyalty campaigns on the platform by using the plat-
LoyaltyonDemand and PopID, retailers can create competi- form's intuitive quick campaign wizard. Additional
tive advantage and drive increased revenues," he said. capabilities include advanced segmentation and auto
control groups, consolidated marketing calendar, trig-
John Miller, CEO of PopID and chairman of Cali Group, gered and scheduled execution and reusable audiences.
agreed, stating PopID provides a safe, secure authentica- • Gamification and engagement: Drive engagement
tion service designed to verify identities based on facial via refer-a-friend, badges, spin-to-win and scratch-off
biometrics. He noted PopID's technology was recently de- contests, challenges, augmented reality integration and
ployed at the FIFA World Cup Qatar 2022 as part of a pay- digital stamp programs through the platform.
with-your-face solution for contactless payments. Miller • Digital offers and communication: Send real-time,
also participated in a discussion at NRF 23, moderated by location-aware offers, redemption notices, email and
Don Smith, executive vice president and chief consulting SMS messages, push notifications and in-app messag-
officer at Brierley on the topic of awakening loyalty and en- ing through the platform in multiple languages.
gagement with customers. Participants explored key trends
in loyalty, such as hyper-personalization, clienteling, gami- Seamless partner, channel integration
fication and emotional loyalty.
Brierley's LoyaltyOnDemand platform is designed to help
Data-driven insights businesses create seamless channel and partner integra-
tions while meeting global data privacy compliance stan-
Swift further noted that Brierley has perfected its loyalty dards, the company stated, noting that the platform pro-
platform over the last 15 years to support the needs of its tects personal identifying information (PII) in motion and
clients by making its platform more configurable, intuitive at rest while providing tools to simplify customer identity
and easy to use. As a result, the company's next-generation management, the right to be forgotten and in-region host-
loyalty technology gives retailers everything they need to ing. LoyaltyOnDemand's secure public REST API signifi-
execute a loyalty strategy and measure its success. cantly simplifies integrations and supports microservices
architecture, auto-scale deployments, multi-tenant and sin-
"Its capabilities and extensibility are far-reaching," he said, gle-use applications, and a range of partner integrations,
adding that the PopID integration enables users to register the company noted.
on a personal device using facial recognition and imme-
diately begin earning and redeeming loyalty points. "It's a
platform you can't outgrow, that delivers seamless growth Company: Brierley
and proven loyalty results."
Product: LoyaltyonDemand
Swift also noted that Brierley has created and improved Website: www.brierley.com
customer loyalty solutions for brand names around the Contact: 214-743-5454
world. The company's cloud-based LoyaltyonDemand plat-

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