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Education

payment during the Covid-19 pandemic. These self- The fallout shook the crypto world, increasing skep-
service kiosks also allow customers to leave tips ticism among many crypto investors. Despite this,
without carrying cash. An increase in customer the use of crypto transactions has been rising, prov-
satisfaction typically follows allowing customers ing that digital currency is not going anywhere. In
to browse, order and pay for products without pro- fact, El Salvador endorsed bitcoin as an official cur-
longed interaction. rency, boosting global recognition of crypto trans-
actions. The future of cryptocurrency as a medium
• WIC to eWIC: How businesses process government- of exchange has never looked better, especially in
subsidized payments is evolving as well. The gov- countries where conventional currency has lost val-
ernment-subsidized WIC program has come a long ue (see https://bit.ly/3yMnVK7).
way since its inception using only paper checks.
Now with electronification, eWIC is available, and • Ecommerce: Ecommerce platforms with speedy de-
traditional paper WIC checks will become antiquat- livery are sure to create instant customer gratifica-
ed in the near future. eWIC is a more flexible form of tion—no more waiting days for orders via conven-
payment that offers more convenience and security tional shipping. Large ecommerce operations such
than paper checks. eWIC also eliminates the need as Amazon have warehouses that can deliver within
to keep track of paper checks and makes it easier to a few hours or as fast as next-day delivery. Brick-
shop for approved items in stores. and-mortar operations are offering same-day deliv-
ery as well.
• eSIM wireless cc processing machines: Wireless
credit card machines can tap into the GSM network While useful trends are here to stay for the long run,
using eSIM technology without needing physical MSPs, ISVs and ISOs can refine them with the goal of
sim cards. Similar to how the iPhone 14 operates helping merchants differentiate the trends that are fads
without needing a physical SIM card, wireless POS from the ones that are here to stay, and helping merchants
systems and credit card processing machines can capitalize on the good ones.
use eSIM technology with just a carrier or data plan.
Elie Y. Katz is founder, president and CEO at National Retail Solutions
• Crypto transactions: A rift in the crypto world took (NRS), https://nrsplus.com. Contact him by phone at 201-715-5179 or by
place in November when FTX filed for bankruptcy. email at ekatz@nrsplus.com..

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