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IndustryUpdate

and Africa and the Asia-Pacific regions, the third install- CryptoOrange, Paysafe team up
ment drills deep into Europe’s ecommerce landscape,
a region encompassing contrasting online payment CryptoOrange partnered with payments platform
method trends from country to country. Paysafe to offer new ways for customers to buy and sell
cryptocurrencies internationally. Paysafe is also partner-
ing with CryptoOrange to support geographical expan-
FYST’s proprietary data has been gathered across 34 sion, particularly in the Latin America region where
countries (18 in western Europe, and 16 in eastern it recently acquired two local payments companies
Europe), throwing a spotlight on the proportion of cards, offering an extensive payments network across Brazil,
bank transfers, digital wallets and other methods used Peru, Mexico, Ecuador, Chile and Colombia. Alternative
for online purchases in each country. payment methods leveraged by CryptoOrange include
Italian SME merchant payment digital wallets Skrill and NETELLER, bank transfer solu-
preferences revealed tion Rapid Transfer, and Paysafe’s online cash (or eCash)
solutions paysafecard and SafetyPay.
According to a recent Nexi Group and BVA Doxa survey
of a sample of small and midsize retail and restaurant Factor4, Golfpay360 partner on loyalty
merchants and freelancers in Italy, Italian merchants Factor4 LLC, a provider of gift card and loyalty solu-
now prefer accepting card payments using a POS device tions, formed a gift card and loyalty program partner-
over using cash. They also value the benefits of mobile ship with Golfpay360, a golf course reservation, com-
payments and are interested in accepting payments via munication and POS solution.
smartphone.
The partnership is possible via Factor4's gift card and
Findings indicate that 86 percent of those surveyed now loyalty program integrations with First Data's Clover
rely on POS devices for payment acceptance in Italy. App Market, Factor4 stated, adding that it enables
Respondents said they valued the security (81 percent), Golfpay360 to provide omnichannel gift card and loyalty
speed (71 percent), functionality (79 percent) and conve- solutions to golf course operators so they can seamlessly
nience (70 percent) offered by card payments. Merchants process transactions in-store, online and via mobile
also affirmed that the ability to accept card payments devices direct on the Golfpay platform. It also enables
gives their business a more modern (64 percent) and golf course clients to sell physical and eGift cards from
attractive (55 percent) image. Additionally, findings their websites.
indicate 26 percent of participants' payments were con-
ducted away from the traditional in-store POS. Of those, Kani Payments, Frost focus on the environment
88 percent were digital transactions.
Kani Payments, a data reconciliation and reporting pro-
PARTNERSHIPS vider, was selected by UK climate-conscious neobank
Frost as its preferred platform for settlement reconcilia-
tions and payment scheme reporting. Established in the
Celerant integrates with Sezzle's BNPL UK in May 2022 as an e-money institution, and with a
mission to promote climate-conscious payment services,
Celerant Technology, a provider of retail software, part- Frost said its app allows users to open a digital e-money
nered with Sezzle Inc., a provider of consumer financ- account through their phones and receive a UK account
ing solutions. Retailers can now add Sezzle Pay to their number, sort code and IBAN in minutes.
Celerant eCommerce website to offer the convenience of
“buy now, pay later” with 0 percent APR and connect Having raised £1.1 million in seed funding to embark
with millions of existing Sezzle users– increasing both on its next stage of development, Frost turned to Kani
online sales and potential customers, Celerant stated, Payments to speed up and simplify its transaction recon-
adding that Sezzle’s integration for Celerant’s in-store ciliation capabilities. As a data-agnostic platform, Kani
POS solution is coming soon. Payments can ingest data from any processor or source,
and can reconcile complex and contrasting data sets in
Paul Paradis, co-founder, and chief revenue officer at minutes, the partners stated.
Sezzle, noted, “Sezzle brings Celerant merchants a great
experience that resonates with all consumers. It is a run-
away hit with millennials and Gen Z, in particular, who ACQUISITION
appreciate that it comes with no interest and no fees if
you pay on time, along with the option to build credit." Zeta Global acquires WhatCounts

AI-powered marketing cloud Zeta Global entered into
an agreement to purchase certain assets of WhatCounts
Inc., an Atlanta-based digital marketing and engagement

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