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        the U.S. Supreme Court served a death knell to the rules   "[C]redit card companies' rules make cash discounts
        by declining to consider Visa and MasterCard appeals.   extremely  difficult  to  offer," wrote  the  MPC. "Visa  in
                                                                particular has attempted to characterize some cash
        What about surcharging?                                 discounts as a prohibited surcharge on credit card use,

        It's not really clear that the government can build a legal   and has threatened some merchants with fines of $5,000 a
        case against interchange, at least one involving antitrust   day for offering cash discounts."
        laws. But what about surcharging?
                                                                Perhaps there is an element of truth in this statement, but it
        It's not a new issue. Surcharging, or offering discounts   seems a bit disingenuous to suggest Visa and MasterCard
        to customers who pay by cash rather than card, has been   are the sole reasons why merchants don't surcharge card-
        a contentious issue for more than 20 years. Back in the   paying customers. One of the first lessons I learned in
        1980s, when gasoline shot up to nearly $1.00 a gallon, gas   this business is that merchants want to sell stuff and the
        stations began offering discounts to cash customers, to   easier they  can  make  it  for  consumers  to  buy  stuff  the
        the consternation of folks at the card associations and in   better. Over the years this has meant adding credit cards,
        Washington.                                             debit cards, prepaid cards and other instruments to their
                                                                payments mix.
        The government's concerns at that time revolved around
        notions of equal treatment – those consumers who don't   I suspect merchants fear that by making one payment
        have the cash on hand at the time they need to fill their gas   method more expensive than another they may chase
        tanks should not be punished for paying by credit card.  off customers. That may happen, but it's a cost of doing
                                                                business, just like interchange.
        The MPC brought up the issue of surcharges in its letter to
        the Judiciary Committee task force. Although MasterCard   Patti Murphy, senior editor at The Green Sheet, has been following
        and Visa have insisted publicly merchants are allowed to   and writing about payments for 40 years and has been working with
        offer discounts to customers who pay by cash rather than   The Green Sheet  for  25  years.  Patti  is  also  co-host  of  the  Merchant
        by card, the MPC argued that behind the scenes merchants   Sales Podcast. Follow her on LinkedIn at  www.linkedin.com/in/patti-
        who want to do so are undermined.                       murphy-1082911.
























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