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S Spotlight Innovators
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Spotlighting companies that promote
innovation in the payments industry

eadquartered in Troy, Michigan, award-winning North
American Bancard is an industry leader in credit card pro-
cessing, providing a variety of merchant services that help
H client companies of all sizes develop solutions for payment
Custom pages on our high-traffic website showcasing
processing, including credit, debit, EBT, check conversion and guaran-
your company’s unique message
tee, gift & loyalty cards, and much more. As an MSP/ISO since 1992,
North American Bancard is dedicated to offering the highest service
• Your own, customized News from the Wire that highlights
levels, exceptionally competitive pricing, and the latest technology to
its client companies, including Pay Anywhere, its proprietary point-of-
stories about your company
sale (POS) solution. With over $34 billion worth of payments processed
• Featured content: updated monthly, either by your in-house
for more than 250,000 businesses every year, North American Bancard
is determined to help American business prosper.
writers or by one of ours
North American Bancard empowers
• Custom infographics and videos
customer engagement with its
• Premier content placement in each issue of The Green Sheet
• And so much more...
Payments Hub Reputation Management tool
Rick@greensheet.com

707-284-1693
hile quality products, appropriate pricing, and a good marketing campaign are key
elements of creating, growing, and sustaining a business, customer engagement is
also a necessary item on the to-do list. However, this can also be the step that takes
W the most time, and sometimes, business owners can opt to "let the products speak
for themselves."

While this approach can work, keeping tabs on what people are saying is crucial to make sure
you're keeping your thumb on the pulse of how your business is being perceived by consumers.

Positive word of mouth (particularly those five-star reviews) can turn one-time shoppers into long-term customers and
ambassadors for a brand. Therefore, staying connected in spaces like Yelp or in a Google Business profile can not only
allow business owners to capitalize on and amplify good feedback, but it can also afford them the opportunity to respond
to criticism in an effective way.

There are a handful of reasons why keeping up with a company’s reputation can be beneficial to your business.

• Positive online reviews are highly valued by many search algorithms (such as Google). This can help your ranking,
allowing your business to appear higher in search results.

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