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"Gateways intermediate to improve the ecosystem, 3DS 2.0, originally developed by Visa, is slated for release
increase acceptance rates, minimize fraud and apply agile in 2016. 3DS stands for Three Domain Secure: the issuing,
technology to information inside the transaction," Jackson acquiring and cardholder bank domains of a transaction.
said. "The expanding role of gateways may initially
commoditize what acquirers do, but it will also help them EMVCo executive committee chair Tac Watanabe said
focus on what they're good at doing." 3DS will be simplified and interoperable, "enabling the
merchant to offer a better, more streamlined authentication
EMV transactions online and offline experience across different devices and channels."
Another major development in transaction technology is Transactions' DNA road map
that credit cards are becoming smarter. Most countries with
sufficient infrastructure have already fully implemented Comparing yesterday's clicks to today's seamless
EMV smart-card technology. Now, in preparation for the transactions can bring recent payment innovations into
October 2015 liability shift, many large and small U.S. sharp relief. Every paradigm shift in payments can be
merchants are upgrading their systems to employ EMV- found in the DNA of a single payment transaction.
enabled POS equipment.
There's no doubt the payments ecosystem has progressed
Increasing numbers of U.S. consumers are receiving chip- from clicks into intelligent and interactive points of
enabled credit cards, as well. The new technology will commerce. Merchant level salespeople will continue to
create a different in-store and online payment experience, play an important role in this new environment as they
beginning with the transaction itself. The smart card is help their merchant customers create secure, compliant,
widely considered a more secure method of payment agile processing platforms.
due to a two-factor authentication process and built-in
microprocessing chip that protects cardholder data.
Dale S. Laszig, senior staff writer at The Green Sheet and founder
EMVCo, the global body collectively owned by AmEx, and CEO at DSL Direct LLC, is a payments industry journalist and
Discover Financial Services, JCB International Credit Card content strategist. Connect via email dale@dsldirectllc.com, LinkedIn
Co. Ltd., MasterCard, UnionPay and Visa, is developing a www.linkedin.com/in/dalelaszig/ and Twitter https://twitter.com/
more secure standard for e-commerce transactions. EMV DSLdirect.

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