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Feature

BookNotes Enter The Perfect Story: How to Tell Stories that Inform,
Influence, and Inspire by global leadership consultant and
keynote speaker Karen Eber.
You, too, "A great story acts as a roadmap, guiding your audience

can be a through information to build an idea, feeling, or inspire
action," Eber wrote in the book. "They act as an open door,
inviting people to come through. ... A great story increases
storyteller trust and empathy toward the storyteller, often influencing
the thoughts, emotions, and actions of the audience."

It often seems some people are born storytellers and the
s part of strategizing for success in 2024, how rest of us are missing the storytelling gene. Not so, Eber
much thought have you given to the use of insists. "It's a skill that can be learned, equipping you with
storytelling in your business? Contributors to a toolbox of stories to tell with ease."
A our magazine offer ongoing, expert guidance
on multiple aspects of relationship building, including the In the book, Eber explains both the art and the science
importance of research and preparation before meetings; of storytelling to not only build a toolkit of endless story
the need to fully understand the benefits of your own and ideas, but also to define the audience for your story, lever-
your competitors', products and services; and the impera- age the Five Factory Settings of the Brain to hack the art
tive to listen well to what people say and then respond of storytelling, engage senses and emotions through your
appropriately with communication that is friendly, infor- stories, tell stories with data, avoid common storytelling
mative and crystal clear. mistakes, use your body to tell dynamic stories, ensure
your story doesn't manipulate, and navigate and embrace
It's been some time, though, since we've emphasized the the vulnerability of storytelling. Ready to embrace story-
stunning results a great story well-told at the right time telling in the new year? Published by Harper Horizons,
can have in establishing and fostering rewarding long- the book is available in hardcover, kindle and audiobook
term relationships. formats at bookstores worldwide.

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