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Education

How does the transaction ecosystem benefit?

The benefits of network tokenization extend across
the entire payment ecosystem, leading to improved Unlock Your
payment authorization rates, lower transaction costs,
fewer false transaction declines and reduced overall
fraud rates. The technology is particularly vital in Growth Potential
supporting click-to-pay credentials on file, address-
ing consumer concerns about storing credentials with
retailers. For retailers and issuers, the acronym CoF With a BCP Loan
stands for "credentials on file," but for many consum-
ers, it may as well stand for "concern over fraud."

Approximately 75 percent of U.S. consumers are con-
cerned about someone stealing their credentials if
they store them on file with a retailer, according to
Mastercard research. However, that same Mastercard
research also shows that 81 percent of U.S. consumers
have saved their credentials on file with merchants
they trust and frequent online – because they like the
convenience (see http://tinyurl.com/3kp7pv2v). As we
enter 2024, merchants and payment processors are in-
creasingly relying on advanced tokenization technolo-
gies. However, network tokens, while effective, require
specialized technology partners for seamless integra-
tion due to ongoing developments.
New network-agnostic tokenization solutions

Today's leading solution providers offer network-ag-
nostic tokenization technologies that enhance ecom-
merce transactions' security and customer experience.
A harmonized API integration enables quick tokeniza-
tion of cards regardless of the network, managed by
technology partners, reducing complexity and speed-
ing up time-to-market.
In the competitive e-commerce market, especially dur-
ing holiday shopping seasons, a seamless payment
process is crucial for gaining customer trust. Click-to-
pay and network tokenization emerge as a dynamic
duo reshaping the ecommerce landscape, simplifying
the online shopping experience, enhancing approval
rates and deterring fraudulent attacks.

These technologies complement each other, offering a BOCA
safer and better experience for customers. In today's CAPITAL
ecommerce landscape, operational efficiency is
paramount for success. With the right technology, PARTNERS
strategy and partners, merchants and processors
can navigate the evolving payments environment,
ensuring a successful holiday shopping season and a Get a loan from $100,000 to
promising 2024.
Mark Van Horn is the Digital Solutions Lead in North America for $5,000,000 for your ISO today
Giesecke+Devrient (G+D). With his extensive experience as an
entrepreneur in emerging technology and as a leader within the
G+D digital team, Mark is a respected thought leader and market
strategist within the payment technology industry. His insightful Call Now: 844-531-4957
approach to solution initiatives and digital advancement has posi-
tively impacted the payment ecosystem as a whole. You can reach bocacapitalpartners.com
him via email at Mark.VanHorn@gi-de.com.
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