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S Spotlight Innovators
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Spotlighting companies that promote
innovation in the payments industry

eadquartered in Troy, Michigan, award-winning North
American Bancard is an industry leader in credit card pro-
cessing, providing a variety of merchant services that help
H client companies of all sizes develop solutions for payment
processing, including credit, debit, EBT, check conversion and guaran-
tee, gift & loyalty cards, and much more. As an MSP/ISO since 1992,
North American Bancard is dedicated to offering the highest service
levels, exceptionally competitive pricing, and the latest technology to
its client companies, including Pay Anywhere, its proprietary point-of-
sale (POS) solution. With over $34 billion worth of payments processed
for more than 250,000 businesses every year, North American Bancard
is determined to help American business prosper.
North American Bancard empowers

customer engagement with its Payments

Hub Reputation Management tool

Custom pages on our high-traffic website showcasing
hile quality products, appropriate pricing, and a good marketing campaign are key ele-
ments of creating, growing, and sustaining a business, customer engagement is also a
your company’s unique message
necessary item on the to-do list. However, this can also be the step that takes the most
W time, and sometimes, business owners can opt to "let the products speak for themselves."
• Your own, customized News from the Wire that highlights
While this approach can work, keeping tabs on what people are saying is crucial to make sure you're keeping your thumb
on the pulse of how your business is being perceived by consumers.
stories about your company
Positive word of mouth (particularly those five-star reviews) can turn one-time shoppers into long-term customers and
• Featured content: updated monthly, either by your in-house
ambassadors for a brand. Therefore, staying connected in spaces like Yelp or in a Google Business profile can not only
allow business owners to capitalize on and amplify good feedback, but it can also afford them the opportunity to respond
writers or by one of ours
to criticism in an effective way.
• Custom infographics and videos
There are a handful of reasons why keeping up with a company’s reputation can be beneficial to your business.
• Positive online reviews are highly valued by many search algorithms (such as Google). This can help your ranking,
• Premier content placement in each issue of The Green Sheet
allowing your business to appear higher in search results.
• And so much more...
• Reviews and interaction prove that the company exists and is well regarded — conveying that it’s a trustworthy
place to spend money.
• Positive reviews tend to snowball into more positive reviews, and one good story will often lead to another.
Rick@greensheet.com
• The immediacy of online feedback can provide crucial insights to whether or not a company tactic or new product
worked well or needs improvement.
707-284-1693
To help business owners achieve these interactions, North American Bancard recently released its Payments Hub