Page 29 - GS240202

ChapterTitle

• Phone farms: We all love the were made by bots (see http://tinyurl.com/2d3psz9c).
convenience offered by smart- • Business and personal identity theft: Everyone has a social media pres-
phones, but smartphones are ence, and now scammers are using these online presences against us. Im-
now being turned against us. personating individuals and companies is becoming more common, and
Prominent in this growing trend fraudsters are using this method to scam innocent people every day.
is the use of phone farms, which
are collections of mobile phones From catfishing on dating sites in order to trick people out of their money
being used to artificially recreate to selling under another brand's name, these crimes involve criminals us-
human interactions on devices ing public information for their own gain. They are leveraging trusted peo-
24 hours a day with little to no ple and brands and impersonating them to interact with those who know
human intervention (see http:// them.
tinyurl.com/yevweyxj). • Scam organizations: Everyone wants to think that fraud is a one-off oc-
For companies, there is a lot to currence, but that is not the case. Around the world, criminals are creating
lose. Many businesses offer paid full-scale organizations to drive their fraud efforts. The days of singular
benefits to people for carrying phone scams are behind us. Today's scammers have entire offices and ac-
out certain tasks, like giving feed- tively employ people to participate in their schemes.
back, interacting with services, or Fraud is always changing, but our world is always adapting. As long as we
participating in market research. all remain aware of these risks, we can take active steps to discourage fraud
Now, using technology, people and protect ourselves. When it comes to operating safely in the digital world,
are buying up phones and letting knowledge really is power. Be sure to stay up to date on the latest fraud trends,
them fake these tasks for them so you don't end up as a victim yourself.
while they collect the rewards. Nicholas Cucci is the co-founder and COO of Fluid Pay LLC. Cucci is also a graduate of Benedictine
Companies lose in two distinct University and a member of the Advisory Board and Anti-Fraud Technology Committee for the
ways when this happens. The Association of Certified Fraud Examiners, as a CFE himself. Fluid Pay is the ONLY 100 percent
first is that a company might end cloud-based Level 1 PCI Payment Gateway processing transactions anywhere in the world.
up paying someone for a task that Contact Nick at Nick@FluidPay.com.
they didn't do. Ultimately, this
means that they are paying to be
tricked.
The second affects the market re-
search side of the process. When
people use phone farms to fake
surveys and feedback or post
comments, they create a false nar-
rative about the actual customer PAYMENT FORM GENERATOR
experience. In the end, it means
companies are working off of in-
formation that is completely inac-
curate. EASY TO USE:
• Social media bots: In line with We Host Page
phone farms, social media bots
are a huge area of concern that
can lead to issues for both indi- Pay Link
viduals and companies. These
bots are being used to artificial- Embed Code
ly inflate the online presence of
people and products. Inventory
They manage this by faking en-
gagement. In practice, this might Level Ill
be purchasing followers or fake
ACH
reviews. ACH
No matter what, it allows people
to pretend that their brand or
products are genuine when they C A L L F O R T R A I N I N G
are not. In 2016, it was deter-
mined that one out of five social 8 0 0 - 2 9 6 - 4 8 1 0
media posts about U.S. politics
29