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Education

their messages out to audiences at scale and build their
following. PR pros can also help payment startups cre-
ate engaging content that resonates with their target
audience, leads to greater social media engagement
and drives brand awareness. With PR support, pay-
ment startups can more successfully navigate influ-
encer collaborations, content partnerships, reputation
monitoring and community management.
Creating relevant content

Creating quality content can strengthen a payment
startup’s brand, generating conversations with stake-
holders that build strong connections. Payment start-
ups can lean into PR support to create interesting, in-
formative and engaging content. From thought leader-
ship articles to blog posts to white papers to webinars
to videos, PR specialists can help startups generate
content that positions them as experts in the industry
and elevates them above the noise.
Keeping companies relevant

After building awareness and establishing credibility
and trust, the work of PR is not finished. Successful PR
campaigns are designed to keep companies omnipres-
ent with target audiences. These campaigns build on
the pillars of awareness, trust and engagement to con-
tinue to show a payment startup’s value. Campaigns
that include media relations, social media and content
marketing are most effective at ensuring a startup re-
mains relevant and top of mind among key audiences.
Driving lead generation and customer acquisition
All of the PR strategies outlined above work in
concert to build strong customer relationships that
can generate leads and increase sales. They help
customers and investors find a company, form an
opinion, gain trust and want to engage with that
company. The result: new business opportunities and
more conversions. Payment startups that want to stand
out from the crowd, enhance credibility, broaden their
audience reach, boost lead generation and conversions
need the power of PR. A well-planned and executed PR
campaign can tell their story and showcase their value
proposition in a compelling way to help drive growth
and success.
Co-founding Uproar PR in 2011, Mike Harris serves as the chief
marketing officer. He works with teams to come up with campaign
ideas that will really move the needle and focuses on helping clients
tell their brand stories through an integrated PR campaign centered
around company goals. Previously, Mike was vice president for a
San Francisco-based tech PR agency and spent 10 years in local
and network television. He has produced full-length broadcasts
for CBS, ABC, ESPN and the NFL Network. The Orlando Business
Journal named Mike one of the Forty under 40 in 2010 and under his
direction, the agency has won multiple awards including Corporate
Culture of the Year from Entrepreneur magazine. Contact him at
www.linkedin.com/in/mike-harris-a828931.

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