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While an audience Staying ahead of the competition
engagement platform might Digital Hospitality holds enormous opportunities for FIs
be seen solely as a marketing to differentiate from their competitors and be market lead-
ers. But if they do not invest in this area of the digital ex-
solution, it can add value perience, then there is a real risk that competitors will run
all across the business from with it and use it to their advantage.
training and onboarding to Digital hospitality done effectively means a better brand

sales demos, thought leadership experience for audiences and more value delivered across
an entire organization.
content and communications. Matt Ryan is chief transformation officer at Reef, powered by Totem.
Matt has more than 15 years of experience working with and alongside
world famous brands to deliver transformation at every level. After a
sume news in a multitude of ways. The same can be said highly successful exit as an entrepreneur, he has since set about elevat-
in financial services. Customers, partners, prospects and ing companies ranging from long-standing NASDAQ behemoths to
investors must be engaged in different ways. exciting startup and scale-up businesses. His industry-agnostic suc-
cess is founded on a demonstrable and innate ability to identify and
My advice is to develop a diverse multimedia library, in- understand a marketplace and its customers, often in very different and
cluding videos, webinars, podcasts, courses, live streams nuanced ways. This results in a strategy, a construct and a narrative that
and interactive workshops. That’s not to say it all has to consistently deliver unprecedented results. To learn more, visit: https://
be new. Content can be worked and reworked in multiple wearetotem.io/financial-services/ . Reef is an award-winning audience
ways to engage audiences – a video can be turned into a engagement platform designed for events, webinars, communities, and
blog post, for example. Then it is possible to track user be-
havior across all digital touchpoints to gather rich intent courses. Totem has been supporting some of the world's biggest finan-
data, and personalize experiences going forward. cial brands and delivering the sector's most prestigious international
events for over 20 years. To learn more, please visit: https://wearetotem.
io/

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