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NewProducts

Boost sales with AI-powered

restaurant marketing

• Data-Driven Insights: Deep integration with SpotOn
Restaurant POS and SpotOn Order facilitates redemp-
tion in person or online and provides operators with
invaluable campaign performance data and customer
insights. SpotOn Marketing Assist ties campaigns to
revenue through the connection with SpotOn Restau-
rant, providing operators with a better understanding
potOn, a restaurant software and payments part- of guest preferences and marketing program perfor-
ner, created SpotOn Marketing Assist. Designed mance.
to streamline restaurant marketing, the solu-
S tion will help restaurant operators easily and Proven results
efficiently drive guest visits and boost sales, the company
stated. Bryan Solar, chief product officer at SpotOn, men- Citing a recent industry report by the National Restaurant
tioned that restaurateurs dealing with labor shortages Association, SpotOn representatives noted that more than
and fluctuating food costs may not always have the time, eight in 10 adults would take advantage of discounted din-
resources or funds needed to build their brands and drive ing on slow days or off-peak times to save money. To help
guest loyalty. operators leverage this opportunity, SpotOn created a Slow
Day Boost revenue-driving campaign that allows operators
"SpotOn Marketing Assist is democratizing AI and automa- to input their slow days and meal periods for SpotOn Mar-
tion technology for the independent restaurants who need keting Assist to auto-generate a campaign with a limited-
it the most," Solar said, noting that operators can leverage time offer for shorter periods the operator outlined.
the solution to automate campaigns, drive repeat business
and gain data-driven insights. In a review of early performance, SpotOn confirmed that
its latest subscription service offering, SpotOn Marketing
Comprehensive marketing toolkit Assist, improved restaurant email performance by 23 per-
cent, with automated emails reporting a 9.55 percent open
Digital marketing can be a hassle and hiring an outside rate, compared to manual emails that had generated a 7.79
agency is cost-prohibitive, Solar added, stating that restau- percent open rate. Researchers cited Slow Day deals as a
rateurs are finding SpotOn Marketing Assist affordable top-performing redemption category, followed by Happy
and easy to manage, with a centralized dashboard that of- Hour deals and Deal of the Month campaigns, and sug-
fers the following tools: gested consumers would be willing to change dining times

• Customized campaigns: After selecting marketing to save money.
objectives, such as increasing online or in-person or- Test drives available
ders, phone calls or reservations, operators can set
discount limits, choose fonts and colors, upload pho- After testing SpotOn Marketing Assist, Kim Dieu, owner
tos, and link to a Facebook or Google Business profile of Mi 'N Tea, stated, "Without SpotOn, I was doing market-
page. ing maybe once a month, sometimes skipping it completely
when we were busy or short-staffed. Now it takes just 15
• Email blasts: SpotOn Marketing Assist syncs with the minutes, my customers are receiving relevant emails each
SpotOn Restaurant POS to generate email lists from week, and I've seen a significant increase in sales in recent
the restaurant's SpotOn Order and SpotOn Reserve months." SpotOn representatives noted that the company
customers and create a marketing campaign tailored strives to build and support technology that works the way
to a restaurant and its specific goals. Operators can people do, from seamless and efficient POS systems to in-
view, edit or delete scheduled campaigns in the dash- tegrated restaurant management solutions. For a limited
board anytime. time, they added, SpotOn will offer a free three-month trial

• AI-powered, automated content: Powered by automa- of SpotOn Marketing Assist to select partners and clients.
tion, SpotOn Marketing Assist uses AI to create cam-
paign content and schedule marketing events each
month, selecting imagery from a restaurant's images Company: SpotOn
or stock photography. With operator approval and Product: SpotOn Marketing Assist
setup, SpotOn Marketing Assist will take over, seam-
lessly publishing campaigns through email marketing Website: https://spoton.com
and social media channels. Contact: sales@spoton.com

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