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Inspiration
Are you falling too hard for cool tech?
t's a given that we all rely more But are you letting your devices do too much? Sophisticated
and more on technology in every spreadsheet programs and CRMs, for example, are vital
aspect of our lives. I expect you still for sales planning and tracking, but don't let technology
I use email and have a smartphone think for you. Master your analytics. Be able to explain
and cloud storage. Maybe you've started them to your clients, and even translate terms for those
using AI, too. There's no doubt today’s technology helps who don't use the same or similar technology.
us work better, faster and more efficiently.
It seems that every day there's a sleek new gadget designed
That said, it's important to evaluate how you use these to make our lives easier. Remember how bulky cell phones
tools to determine if they're helping you work smarter or used to be? Now they're slender, tiny, powerful handheld
are merely cool gadgets or cumbersome platforms getting computers.
in your way. When eliminating unnecessary devices Before you hand over your credit card for a new gadget,
and programs, though, keep in mind that you'll need think about how it will benefit you. If the benefits
redundancy. outweigh the negatives, then go ahead. But think about it
first. What features do you really need to interact expertly
When your email goes down, are you paralyzed? If your and efficiently in your business?
cloud-based address book is inaccessible, are you unable
to make calls or send emails? Save important files in more Use technology to your advantage. Examine what each
than one place. You might even consider having an old- tool is designed for and understand how it fits into your
fashioned printed copy of your contact list or save it on a business strategy. Use the tools that fit your needs and toss
separate device to avoid being caught unprepared. the ones that create extra work.
Do your own thinking
Smartphones, tablets, laptops and desktop devices are
business staples. They keep us connected wherever we are.
Kate Gillespie, President and CEO
Installation
& Setting
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