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Insights and Expertise
Not only do these automate processes, but they also give Also, maintain an active presence on social media platforms
you valuable insight into the preferences and history of relevant to your merchants, sharing valuable content and
your merchants. Make sure the communications and engaging with your audience. Use your digital marketing
marketing campaigns you create use a tailored approach; platform (especially those offering AI functionality) to
personalize emails based on merchant profiles. schedule and post content, which will save time.
Build strong relationships Monitor and adapt
In addition to having dedicated account managers Regularly analyze the performance of your marketing
maintaining regular contact with key merchants, utilize efforts and adapt your strategies based on data insights.
focus groups or quick questionnaires through vehicles Keep abreast of industry trends and continuously refine
like Typeform or Google Forms to regularly seek feedback your marketing strategies to stay relevant and competitive.
from your merchants to understand their needs and
improve your offerings. Marketing to merchants involves understanding their
needs and providing value that addresses their pain
Foster a community where merchants can share success points and solicits acceptance and understanding. By
stories and testimonials, ask questions, and learn from implementing the strategies discussed, you can effectively
each other. Partner with industry leaders to collaborate educate and communicate, which in turn, fosters
on campaigns designed to expand your reach and build engagement, loyalty and growth.
credibility within the merchant community.
Optimize digital presence As a seasoned marketing professional, Jaki Kackert has contributed to
the success of organizations within the payments space and financial
In addition, work with web developers to ensure your services sector and has helped brands, both big and small, create aware-
website—your calling card—remains dynamic, user- ness and drive results through effective marketing strategies. Contact
friendly, relevant and incorporates search engine her at jbkackert@gmail.com.
optimization functionality. The more dynamic and fluid
your content, the higher placement you’ll have on search
engines.
TouchSuite Wants To
Buy Your Portfolio
For Top Dollar
We offer maximum value, flexible
structures, and quick transactions.
To receive a proposal, contact:
Richard Feldman
Chief Corporate Development Officer
rfeldman@touchsuite.com | (561) 609-4776
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