Page 28 - GS240901

Insights and Expertise
ChapterTitle

Capitalizing on back-to-school:

A tech-focused guide

Educate your merchants on the importance of a smooth
online-to-offline experience, such as buying online and
picking up in-store.
Leverage AI and machine learning

Utilize advanced technologies to enhance the shopping
experience by:
• Implementing AI-powered fraud detection to handle
increased transaction volumes securely
• Using machine learning algorithms to offer
personalized product recommendations
By Elie Y Katz • Developing chatbots to handle customer inquiries
National Retail Solutions (NRS) and provide instant support.

t the tail end of the back-to-school season, fin- Showcase how these technologies can help merchants
tech companies and payment processors still manage the influx of customers while maintaining
have a unique opportunity to showcase their security and personalization.
A technological prowess and capture a signifi- Harness data analytics
cant market share. This annual shopping period presents
high transaction volumes and tech-savvy consumers, Empower your merchants with actionable insights as
making it an ideal time for industry leaders to shine. follows:

Here's how to leverage your technology to make the most • Provide real-time sales dashboards to help manage
of this lucrative time and be in a prime position to meet inventory and staffing
the demands of the even busier year-end holiday shopping • Offer predictive analytics to forecast peak shopping
season. days and popular items
Embrace contactless and mobile payments • Develop customer segmentation tools to enable
targeted marketing campaigns.
The modern student and parent expect seamless, touchless
transactions. Ensure your payment solutions support: Demonstrate how data-driven decisions can maximize
• NFC-enabled contactless cards profits and improve customer satisfaction during this
critical sales period.
• Mobile wallets (Apple Pay, Google Pay, Samsung Pay)
• QR code payments. Streamline loyalty and rewards programs
Create tech-driven loyalty solutions that cater to the back-
Highlight the speed and security of these methods to to-school crowd by:
merchants, emphasizing how they can reduce queue times
during the rush. • Implementing digital loyalty cards integrated with
payment methods
Optimize for ecommerce and omnichannel • Developing apps that gamify the shopping experience

With many back-to-school purchases happening online or with challenges and rewards
through hybrid shopping experiences, it's important to: • Offering instant cashback or points that can be
redeemed immediately.
• Provide robust APIs for easy integration with
ecommerce platforms Highlight how these programs can drive repeat business
and increase average transaction values.
• Offer seamless omnichannel solutions that unify in-
store and online transactions Implement cash discount programs

• Implement one-click checkout options to reduce cart Offer merchants a powerful tool to incentivize cash pay-
abandonment. ments and manage processing costs with actions such as:

28