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Insights and Expertise
Top tips for Golden Quarter success
chants should also consider regional payment meth-
ods for international customers. A diverse range of
payment methods is the best way to accommodate
different preferences and boost conversions.
3. Enhance payment security:
Holiday shoppers are more sensitive to online se-
curity, so it's vital to offer robust security measures.
Implement additional authentication checks such as
3D Secure 2.0, to secure transactions without sacri-
ficing user experience. Displaying security badges or
trust signals, such as SSL certificates and recognized
payment provider logos at the checkout can further
reassure customers and build trust.
By Dwaine Thomas 4. Ensure seamless and personalized payment ex-
PXP Financial periences:
he Golden Quarter is a pivotal time for retailers, Ensure you're offering a seamless omnichannel expe-
generating the year's highest sales. However, rience. Consistency across physical stores, websites
success is not a given; this period can deter- and mobile apps, as well as a simple checkout pro-
T mine whether a business achieves or misses its cess, are key to securing return customers. This in-
annual profit goals. But with careful, strategic planning, cludes accepting a range of payment methods to cater
merchants can optimize both immediate profits and future to diverse customer preferences, optimize conversion
growth. rates and stay competitive in the high-stakes holiday
shopping season.
Five payments tips for Golden Quarter success
Now's the time to appraise how you offer personal-
Given the competitive nature of this period, the Golden ized marketing and product recommendations. By
Quarter is a driver for innovation in promotions, pricing leveraging artificial intelligence (AI) data analytics,
strategies and omnichannel experiences. Here are five you can offer ever-more tailored product suggestions
ways retailers can make the most of this lucrative spend- and deals based on customer preferences.
ing period.
5. Be prepared for Golden Quarter fraud:
1. Optimize checkouts for speed and convenience:
Unfortunately, a spike in sales often means a spike
During the busy holiday season, cart abandonment in chargebacks and fraud. Retailers need to be proac-
rates can soar if checkout processes are slow or cum- tive in preparing for this with key strategies that can
bersome. Retailers should streamline payment forms protect against fraudulent activity.
by using auto-fill and one-click payment options like
Apple Pay or Google Pay, and reduce friction with Once again, leveraging AI is advisable. Fraud detec-
saved card details and express checkout for return- tion tools are crucial for spotting suspicious activities
ing customers. by examining transaction patterns, and AI-driven
solutions elevate this process even further, offering
It's also vital to ensure the payment experience is real-time insights for enhanced security.
mobile-friendly since mobile commerce peaks at this
time of year. It's also crucial to identify the root causes of charge-
backs, whether it's fraud, customer dissatisfaction or
2. Offer multiple payment options: fulfillment issues. Monitoring these patterns allows
retailers to address them before they escalate.
Provide flexibility by offering a variety of payment
methods, including credit/debit cards, digital wallets Payment processors can help by setting alerts when
(PayPal, Apple Pay, Google Pay), and buy now, pay chargeback rates approach a critical threshold, so re-
later (BNPL) services like Klarna or Afterpay. Mer- tailers can take action before penalties are imposed
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