Page 27 - GS241201

Insights and Expertise

Key to minimizing this risk is to ensure service capacity
can match the growth in demand. Before the peak sales
It's also crucial to identify the root period hits, perform rigorous load testing to simulate

causes of chargebacks, whether high-traffic scenarios. This will allow you to identify bot-
tlenecks and performance limitations in advance, includ-
it's fraud, customer dissatisfaction ing any issues with external providers delivering services.
or fulfillment issues. Monitoring The Golden Quarter is named so for good reason. By im-
these patterns allows retailers to plementing the right strategies around payments, technol-
address them before they escalate. ogy, and customer experience, retailers can greatly en-
hance their brand reputation, strengthen market position
and drive impressive financial outcomes.

by banks or card networks. Many processors also of- However, with the rise of ecommerce competition, deliv-
fer fraud detection services and chargeback manage- ering seamless omnichannel experiences and adapting to
ment tools, so now is a good time to find out what evolving consumer preferences is more critical than ever.
these are, and if they're being used to their full po- Retailers that offer a diverse range of payment options tai-
tential. lored to customer needs, paired with outstanding service,
will stand out and succeed this year.
A word on outage risks
Dwaine Thomas is deputy chief operating officer at PXP Financial. The
Alongside increased incidents of chargebacks, peak sales end-to-end payment platform: PXP Financial provides a single unified
periods can also see a rise in platform outages that can payments platform to accept payments online, on mobile and at the
have severe costs for retailers—financially and in terms point of sale. Powered by in-house acquiring, 120+ alternative payment
of customer loyalty, brand reputation and operational ef- methods and financial services, PXP processes over EUR 23 billion annu-
ficiency. ally through its unified gateway. To find out more about PXP Financial
family of companies, visit www.pxpfinancial.com. To connect with
Dwaine Thomas, visit linkedin.com/in/dwaine-thomas-1013343b.

27