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NewProducts

AtData SafeToTrust ensures that promotional offers reach genuine
consumers by improving the quality of customer inter-
SafeToTrust actions and promotional campaigns to help protect and
maintain a brand’s reputation.

With SafeToTrust added to its proven suite services, in-
cluding email validation, identity resolution and profile
enrichment insights, AtData empowers marketers with
the tools to reach and genuinely connect with customers
on an emotional and logical level, adding value to every
communication, the company added.

Ecommerce leaders need to be flexible and forward-think-
ing, especially as AI continues to shape the landscape, At-
Data stated, adding that a strong data strategy is at the
heart of growth and adaptation. For more information
Putting an end to about SafeToTrust and the email address experts dedicat-
ed to helping retailers and marketers keep data safe from
promotion abuse, abuse, visit AtData.com.

AuthenticID
coupon fraud AuthenticID360

tData, an innovator in email address intelli-
gence, data security and digital trust solutions,
recently unveiled SafeToTrust, a pioneering
A product aimed at helping retailers and market-
ers mitigate promotional abuse and coupon fraud.

AtData said that its SafeToTrust solution enables retailers Blazing-fast,
to flag and block disposable, generated or bot emails to
prevent fake account creation and misuse of coupons, pro-
motional discounts and free trial offers. comprehensive

multiple email addresses, fake accounts and other decep- identity verification
“Coupons are a cornerstone of retail marketing, but the
rise of digital scams to exploit online discounts through
tive practices, costs U.S. businesses hundreds of millions
of dollars,” said Brian Burke, AtData vice president of platform
product.

“Our new SafeToTrust solution safeguards brands by iden- uthenticID, a global provider of identity veri-
tifying and eliminating toxic emails associated with cou- fication and fraud prevention, stated it has
pon and promotional abuse.” unveiled AuthenticID360, a groundbreaking
A platform that redefines speed, accuracy, and
Powered by accurate, comprehensive and privacy-com- security in identity verification. With an industry-first
pliant data, including 20+ years of historical email and two-second response time, AuthenticID360 promises
postal addresses and billions of monthly activity signals, unmatched efficiency for businesses and consumers alike,
AtData’s email address intelligence solutions help organi- the company noted.
zations recognize, know and target the person associated A unified approach
with a given email address, the company noted.
AuthenticID360 integrates multiple identity verification
Empowering marketers to build more meaningful custom- and fraud prevention capabilities into a single, streamlined
er experiences, AtData validates and verifies its custom- solution, AuthenticID pointed out, adding that it combines
ers’ first party data and enables organizations to develop ID verification, biometric authentication, KYC (know
actionable customer profiles and assess risk, resulting in your customer) and KYB (know your business) data
an increase in customer engagement, sales and retention, checks, OFAC sanction screening and sophisticated fraud
AtData pointed out. detection tools.
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