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S Spotlight Innovators
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Spotlighting companies that promote
innovation in the payments industry

Going global:

Making ecommerce work for you.

t's a small world, after all — but it's a huge market for consumers. While shopping
locally is still a big trend, there is the ever-growing allure of getting just about any-
thing from anywhere on the planet. So many brands, so many products, so many dol-
I lars … and yen … and euros …

Forbes reports that global ecommerce topped $6.3 trillion in 2023 — and it's forecast to be more than $8 trillion by 2026.
Meanwhile, PayPal found that 57% of the world's consumers do their shopping with world-wide savvy.
Clearly, there is ample opportunity for merchants who go global, but the move can also have its challenges. From logistics

Custom pages on our high-tra c website showcasing

to pricing to payment options — as well as significant cultural differences — understanding the intricacies of global
ecommerce can help you decide if it's right for your business.
your company’s unique message
Each point on the map comes with preferred payment options, currencies, language, cultural barriers, and logistics. Here
are a few considerations.
• Your own, customized News from the Wire that highlights
Cultural sensitivity.
stories about your company
Being big in your own backyard doesn't always translate to global stardom. What pops in the U.S. may fall flat in Europe.
Fashion senses, tastes in music, fads, and food — it all factors in. Then there's the local tongue. Translating an ecommerce
• Featured content: updated monthly, either by your in-house
site and product line can get complex — and be full of unforeseen pitfalls. There's the legendary story of Chevrolet
marketing their Nova in Latin America — without considering that "va" means "go" in Spanish; no one wants a car that's
writers or by one of ours
"no go." And no one wants to "bite the wax tadpole," which is what Coca-Cola translated to when it first appeared in
Chinese.
• Custom infographics and videos
Regulatory hurdles.

• Premier content placement in each issue of e Green Sheet
Countries have their own rules and regulations for selling online. Maintaining compliance with each can quickly get
gnarly the more places you expand into. Consider the additional resources — people and otherwise — that you'll need to
• And so much more...
stay on top of it all.
Getting it shipped.
Crossing borders means more regulations, different delivery methods, tariffs, and tracking — not to mention the sheer
miles between a warehouse and the customer. Statista has numbers as to how heavy global shipping and logistics weigh
on ecommerce merchants. Here's the breakdown that occupies their worry bandwidth.
Rick@greensheet.com
• Navigating customs (44.5%)
• Cross-border logistics (37%)

• Cross-border returns (33.5%)
707-284-1693
• Managing delivery expectations (34.5%)
• Tracking deliveries (27.5%)

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