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IndustryUpdate

solutions. This collaboration is expected to boost Neon customer loyalty through an integrated, scalable plat-
Bloom's transactional efficiency and annual revenue by form tailored to merchants' evolving needs.
reducing reliance on third-party vendors and enhancing
control over payment processing. Genwin will support Wink, Phoenix Managed Networks merge
Neon Bloom and its subsidiary, Advanced Executive
Sales, with advanced back-end development. Neon Biometrics and AI expert Wink merged with Phoenix
Bloom CEO Greg Bauer emphasized the goal of creat- Managed Networks, a global payment technology pro-
ing seamless, AI-driven payment systems that improve vider, to accelerate adoption of biometrics and AI in
speed, security and reliability, helping the company gain omnichannel commerce. The combined platform lever-
market share and minimize processing disruptions. ages Wink's AI and biometric solutions—such as pay
by face, palm and voice—with Phoenix's payment infra-
Sabre, CellPoint Digital structure, which supports 10 million monthly transac-
team up on airline payments tions and 220,000 merchant connections, the merged
companies stated. Together, they aim to deliver secure,
Sabre Corp. and CellPoint Digital partnered to transform seamless and fraud-free transactions. The merger, they
airline payments by integrating CellPoint's payment noted, creates an open payments platform grounded in
orchestration into SabreSonic and Radixx platforms. strong security and compliance standards, positioning
This collaboration is designed to give airlines access to the new Wink as a leader in next-generation payments
a wide range of pre-integrated payment options—like for global commerce.
digital wallets, real-time bank transfers and alterna-
tive payment methods—through a single connection. WPP acquires InfoSum
The goal is simplified payment processes, enhanced WPP acquired InfoSum, a data collaboration platform, to
customer experience and reduced operational costs. enhance its AI-driven data capabilities. The acquisition
The agreement, Sabre stated, reflects its commitment to integrates InfoSum's privacy-first, cross-cloud data tech-
helping airlines adapt to evolving payment needs while nology into WPP Open and GroupM, which is expected
improving efficiency, flexibility and conversion rates. to allow clients to securely connect, enrich and activate
Vaulta, Virgo partner on cross-border payments first-party data across the marketing ecosystem. This
enables faster, more effective AI model training, audi-
Vaulta, a Web3 banking OS provider, partnered with ence targeting and campaign optimization, WPP stated.
VirgoCX Global Holdings to launch VirgoPay, a cross- InfoSum's global data network spans top media plat-
border remittance network powered by stablecoins. Set forms and data partners, offering WPP clients unparal-
to debut in May 2025, VirgoPay will use Vaulta as its leled access to actionable intelligence, WPP added, not-
default settlement layer, which is expected to reduce ing the merger strengthens its leadership in AI-powered
international transfer fees by up to 70 percent and slash marketing innovation.
transaction times. Users can fund transfers via tradi-
tional or crypto methods and track payments in real APPOINTMENTS
time. The service aims to boost financial access in under-
served areas and expand globally, starting with hubs in
the United States, Canada, Hong Kong, Argentina, Brazil PayTech Women appoints Dr. Gail Burgos
and Australia. Coinciding with its 20th anniversary in February 2025,
PayTech Women, a nonprofit empowering women in
ACQUISITIONS payments and fintech, appointed Dr. Gail Burgos as CEO.
Dr. Burgos brings over 25 years of DEI and leadership
Nayax announces acquisition of Inepro Pay experience to her new position, including roles at TSYS
and 1st Sentry, and as founder of Burgos Consulting
Global payments and commerce platform Nayax Ltd. Group. She helped launch PTW's DEI Council and
acquired Inepro Pay, its long-time distributor in the Member Inclusion Groups. Dr. Burgos succeeds Wendy
Benelux region (Belgium, Netherlands and Luxembourg). Holliday, who led PTW through strong growth.
This move, Nayax noted, strengthens its direct presence
in Europe by transforming Inepro Pay into a full-service Tony Kueh signs on with DataVisor
Nayax office in the Netherlands, joining its UK and DataVisor appointed Tony Kueh as its first chief operat-
Germany locations. ing officer. He brings to the company more than two
decades of experience in scaling technology companies
The acquisition also enhances customer support, stream- and driving go-to-market success. Known for taking
lines operations and expands sales outreach using Inepro businesses from under $25 million to over $500 million
Pay's local expertise. Europe represents 36 percent of in annual recurring revenue, Kueh has held leadership
Nayax's 2024 revenues, making the region vital to its roles at Anywhere Real Estate and VMware. As COO,
growth strategy, Nayax affirmed, adding that the deal he is responsible for leading global marketing, sales
reinforces its mission to simplify commerce and deepen and customer success efforts to fuel DataVisor's growth.

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