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Insights and Expertise

StreetSmarts SM

How will you use AI in 2025?

Editor's Note: We are delighted that Allen Kopelman will be writing in numerous ways, including the following examples:
Street Smarts for a second year. There are many reasons for this: his
unique writing voice; his ability to write succinct, relevant, informa- • Real-time data: Immediately answer questions on
tive articles that grab and hold your attention; his breadth of industry a variety of topics, with multiple research citations.
knowledge; his nimble way of keeping up with changes and offering • Create content: Draft essays, blog posts, profes-
ways ISOs and merchant level salespeople can adapt. These qualities sional documents, product descriptions and more.
and more stand out. But another thing that seals the deal is that he
cares deeply about helping dedicated, ethical payments professionals • Enhance content: Analyze and enhance writing
continue to thrive today and far into the future. So, please welcome by checking spelling and grammar and adapting
Allen for another year as Street Smarts author. word choices to an executive's preferred style.
By Allen Kopelman • Translate and repurpose content: Translate con-
Nationwide Payment Systems Inc. tent into other languages and rewrite existing con-
tent when given a URL or draft copy.
f all the changes I've seen in payments, noth-
ing compares to artificial intelligence. AI has • Drive social media engagement: Draft emails,
given humans powerful new capabilities and social media posts and responses to social media
O tools that are changing the game for ISOs and commentary in real time.
merchant level salespeople (MLSs). Some people are wor- Opportunities for payment pros
ried about AI, but I don't think AI will replace us; I think
humans who know how to use AI tools will replace the At our office in South Florida, we use AI tools to deter-
ones who don't. I already see this happening, and Felipe mine what keywords to use in our blogs. AI has measur-
Chaves, CEO at Triplo, says we're still in early days. ably improved our SEO, according to a recent audit of our
website, which confirmed our higher ranking. We've had
In a recent episode of the B2B Vault podcast, Chaves com- success using AI to edit videos and continue to find new
pared AI to a young, highly skilled but inexperienced an- ways to leverage the technology. Here are a few things
alyst that responds well to certain types of questions. Un- we've learned along the way:
like humans, who are shaped by what we learn, he said,
AI models acquire knowledge but fundamentally stay the • You get what you pay for: If you are going to use AI
same. make sure you have a registered and paid account
because then you are training the AI and you will
"[AI is] just an analyst and not as skilled as you are," he achieve better results.
said. "AI has a huge memory; every time you type, it's
memorizing more about you, your style and what you're • Keep an open mind: If you're looking for answers,
doing." whether it's new ideas or getting things done faster,
consider asking an AI. They can answer questions
Chaves went on to say that AI-powered assistants can about all sorts of things.
help people and companies be more efficient and effective
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