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Insights and Expertise

This approach is especially vital in embedded finance, aligned, whether through shared language or common
where smooth, flexible and transparent payment solutions brand values. This closeness can create a strong competitive
are no longer optional. Companies that fail to deliver risk advantage for those who act wisely.
losing customers. As one payments expert recently told
me, "If you're not at the AI table, you're on the menu." Meet the new crisis
L is for localized operations The current tariff landscape may seem unpredictable, but
we already know how to respond: by prioritizing personal
Early in the pandemic, businesses saw the risks of single- relationships, staying operationally agile, leveraging
region sourcing. Recently, a Gartner survey found that 51 intelligent tools and staying closer to where our customers
percent of global supply chain leaders believe they could do business.
regionalize at least 25 percent of their supply chain within
a year if necessary (see https://bit.ly/4kwg48Q). This signals Though the trade winds may feel stormy now, we've
that similar shifts may be imminent and highlights weathered similar challenges before. By revisiting and
growing agility within supply chains that companies can building on the lessons from five years ago, I'm confident
leverage. we'll adapt and likely come out of this crisis both wiser
and stronger than before.
However, the real insight is that localization goes
beyond cost savings or faster delivery; it's about building Allen Bonde is the chief marketing office at platform leader TreviPay. He
trust through proximity. Near-shoring and supplier leads TreviPay's global marketing team and is responsible for the com-
diversification not only mitigate geopolitical risks but also
enhance responsiveness. Organizations adopting these pany's community, content, demand and product marketing functions.
strategies now, as they did during COVID, will be better Prior to joining TreviPay, he was CMO at Synthesio, an Ipsos company
positioned to succeed amid future disruptions. and before then was vice president and research director for Forrester's
digital transformation practice. A recognized thought leader on topics
Moreover, the psychological benefit of being seen as ranging from AI to ecommerce, Allen has been featured in more than
genuinely "local" should not be underestimated. Buyers 150 publications worldwide and has delivered keynote talks on four
naturally trust suppliers who are nearby or culturally continents. Contact him via LinkedIn at linkedin.com/in/allenbonde.

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