Product: LoyaltyonDemand
Company: Brierley
Brierley, a global loyalty solutions provider, partnered with PopID to add facial recognition to its LoyaltyonDemand platform. The POS integration, which was demonstrated at the 2023 National Retail Federation conference, is designed to improve the customer experience by simplifying in-store loyalty rewards and redemption, the companies stated.
Bill Swift, chief executive officer and chief technology officer at Brierley told The Green Sheet the new solution reflects Brierley's consistent focus over the past three decades on customer engagement and making customer relationships more profitable. "By making it easier for consumers to participate in loyalty programs and redeem rewards with LoyaltyonDemand and PopID, retailers can create competitive advantage and drive increased revenues," he said.
John Miller, CEO of PopID and chairman of Cali Group, agreed, stating PopID provides a safe, secure authentication service designed to verify identities based on facial biometrics. He noted PopID's technology was recently deployed at the FIFA World Cup Qatar 2022 as part of a pay-with-your-face solution for contactless payments. Miller also participated in a discussion at NRF 23, moderated by Don Smith, executive vice president and chief consulting officer at Brierley on the topic of awakening loyalty and engagement with customers. Participants explored key trends in loyalty, such as hyper-personalization, clienteling, gamification and emotional loyalty.
Swift further noted that Brierley has perfected its loyalty platform over the last 15 years to support the needs of its clients by making its platform more configurable, intuitive and easy to use. As a result, the company's next-generation loyalty technology gives retailers everything they need to execute a loyalty strategy and measure its success.
"Its capabilities and extensibility are far-reaching," he said, adding that the PopID integration enables users to register on a personal device using facial recognition and immediately begin earning and redeeming loyalty points. "It's a platform you can't outgrow, that delivers seamless growth and proven loyalty results."
Swift also noted that Brierley has created and improved customer loyalty solutions for brand names around the world. The company's cloud-based LoyaltyonDemand platform leverages machine learning, artificial intelligence and automation to deliver actionable customer insights that enable retailers to incentivize customers on the spot. Swift mentioned the following additional platform features and benefits businesses can utilize:
Brierley's LoyaltyOnDemand platform is designed to help businesses create seamless channel and partner integrations while meeting global data privacy compliance standards, the company stated, noting that the platform protects personal identifying information (PII) in motion and at rest while providing tools to simplify customer identity management, the right to be forgotten and in-region hosting. LoyaltyOnDemand's secure public REST API significantly simplifies integrations and supports microservices architecture, auto-scale deployments, multi-tenant and single-use applications, and a range of partner integrations, the company noted. 
Website: www.brierley.com Contact: 214-743-5454
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