Newsletters are popular in numerous industries, including payments. Indeed, there's something to be said for appearing in a customer's inbox on a regular basis. And the word "benefits" just about sums it up. Newsletters provide benefits to ISOs, merchant level salespeople and other merchant service providers in several ways. They can help:
However, all these benefits will accrue only if you bring something of value to your recipients. Depending on what services you actually provide, as well as what your company's strengths are, you could provide customers with various types of content, including:
Be sure to keep your newsletters meaningful and helpful. With that in mind, it's important to refrain from the following:
Your newsletter's formatting is important, too. If it's peppered with SOLID CAPS; contains flowery, hard to read text; or is decorated with cute drawings of penguins and puppies, it's likely going to turn your customers off. Solid blocks of dense text will do the same thing. So put some thoughts into how you want your newsletter to look. Here are some suggestions:
If you decide to send a newsletter, being consistent both with the type of content you include and with your frequency of emailing is important. This is because consistency helps:
Back in the 1980s, Paul H. Green, founder of The Green Sheet, began sending an email newsletter to a circle of colleagues in the fledgling payments industry who were clamoring for information to help them build their careers. Who knows what will happen if you start one in your circle today? 
The Green Sheet Inc. is now a proud affiliate of Bankcard Life, a premier community that provides industry-leading training and resources for payment professionals. Click here for more information.
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