The Green Sheet Online Edition
February 23, 2026 • 26:02:02
Prepare merchants for agent-driven commerce
Ballerine launched its Trusted Agentic Commerce Governance Platform, a real-time operating solution designed to help payment service providers (PSPs) and payfacs govern merchants in an era of AI-driven purchasing.
As autonomous AI agents increasingly influence how products are discovered, evaluated and bought, merchants must adapt to new operational standards. Clear policies, accurate inventory data and reliable fulfillment processes are becoming prerequisites for visibility and conversion in agent-mediated transactions., Ballerine stated.
For PSPs, this shift introduces new risk, compliance and oversight challenges, particularly around merchant eligibility, dispute resolution and accountability, the company pointed out.
Ballerine's platform is designed to enable PSPs to deliver agentic commerce readiness and governance as a managed capability, without building new merchant-by-merchant compliance frameworks. Ballerine noted that providers can package the solution as a value-added service, helping merchants align with emerging agent-driven requirements while maintaining consistent standards across their portfolios.
According to the company, the platform evaluates merchant eligibility, enforces policies, and continuously monitors inventory signals and behavioral activity as product catalogs evolve. Each agent-mediated transaction produces structured, audit-ready records designed to support transparency, explainability and regulatory defensibility, Ballerine affirmed.
Noam Izhaki, CEO and co-founder of Ballerine, said agent-driven commerce represents a fundamental shift in how merchants operate, not simply a new checkout experience. As agents take a more central role in commerce flows, he noted, PSPs must ensure merchants remain compliant and connected to evolving marketplace standards. The platform is intended to provide oversight and control throughout that transition.
Cihat Fitzgerald, Ballerine's chief risk officer and former vice president of global ecosystem security & integrity at Visa, emphasized that agentic commerce subtly reshapes accountability. Disputes, policy violations and complaints require clear lines of responsibility, he said, adding that by converting merchant standards into continuously monitored workflows, the platform seeks to create accountability without slowing innovation.
Fully agent- and platform-agnostic, the Trusted Agentic Commerce Governance Platform is designed to support scalable trust as AI agents become more deeply embedded in digital commerce ecosystems. For more information, please visit ballerine.com. 
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