Page 31 - GS170701
P. 31
CompanyProfile
ISO/MLS contact:
Thomas Canfarotta
Director of Strategic Accounts & Client
Quality Services
201-510-6000, Ext. 120
tcanfarotta@veratad.com
https://veratad.com
Trusted source for global real-time ID verification
or Veratad Technologies LLC, excellent timing – not the more commonly used last four digits, a known
and smart technologies have driven growth target for data thieves – individuals can be securely
at a time when fraud and regulatory controls identified.
F exert greater pressure on enterprises. Its age
and identity solutions are deployed to protect retail, "We are very big on privacy," Ahrens said. "Of value to our
e-commerce, age-restricted commerce, financial service, end users is the fact that we don't collect and store data,
education, healthcare, telecommunications and market we're not data aggregators. We're getting information
research entities. Veratad is also the verification provider from trusted and verified sources, not scraped or self-
for the Entertainment Software Rating Board. reported data. We don't use credit information either; we
only use the credit header information."
While strategic alliances and an early acquisition of
technology have bolstered its market penetration in the For businesses and consumers, privacy protection is
past decade, Veratad remains a hands-on business. "We're critical. "All we provide is that momentary seconds' access
still a small shop and our clients get special attention," to the data and to validate it, and then it's gone," Ahrens
said John E. Ahrens, Chief Executive Officer at Veratad. said. "All we keep is a footprint for that transaction. We are
"We provide a lot of professional services both during and primarily standing between our clients and the world of
after integrations and my team always shares industry billions of non-public trusted and verified data sources."
best practices when integrations get done."
ISOs welcome
Integrations might include Veratad's AgeMatch, which A number of ISO partners have reseller arrangements
compares online visitor data entry against billions of with Veratad. According to Ahrens, ISOs typically either
records to prevent unauthorized online access to age- work jointly on integrations with clients or they allow
restricted products or content. In addition to verifying Veratad to contract directly with end users, in which case
name, address, age and Social Security Number (SSN), ISOs then support the process.
its IDMatch solutions encompass knowledge-based
authentication, with challenge questions to confirm "We do have some bigger ISO processors who have us
identity. Veratad also offers document validation and out- integrated as a third party in what we call our gateway
of-band, two-factor authentication, with voice biometrics, arrangements and those third parties can integrate
to authorize payments in real time, the company noted. our service to be delivered to their end users via the
platform," Ahrens stated. "The API is very simple. Most
A partnership with the GB Group has proven mutually of our integrations are done within a day or two." Once
beneficial. "We provide them with U.S. verification and integrated, clients have online real-time web-based access
they give us access to verification of individuals in over through an online portal.
170 countries worldwide," Ahrens said." We have access to
over 2 billion citizens worldwide where we can verify and Whether merchants are boarding new customers or
validate information with data, and if you add document serving repeat customers online, Veratad aims to create a
validation of passports and drivers licenses to that, with frictionless environment where the merchant knows the
our portfolio of providers we're pretty much a global age customer is who they say they are, Ahrens noted.
and identity provider at this time."
Privacy first Looking ahead, Veratad is developing a new platform
clients can deploy to reduce the risk of fraud online when
Within Veratad's suite is a solution created to protects onboarding customers. And it plans to bring in mobile
sensitive customer information. The patented technology carrier data and device ID to further strengthen its value
triangulates data, so given three elements such as a name, position globally.
address and the sum of the first and last digits of an SSN
31