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Spotlight Innovators

eadquartered in Troy, Michigan, award-winning
North American Bancard is an industry leader
in credit card processing, providing a variety of
H merchant services that help client companies of
all sizes develop solutions for payment processing, includ-
ing credit, debit, EBT, check conversion and guarantee, gift
& loyalty cards, and much more. As an MSP/ISO since 1992,
North American Bancard is dedicated to offering the highest
service levels, exceptionally competitive pricing, and the latest
technology to its client companies, including Pay Anywhere,
its proprietary point-of-sale (POS) solution. With over $34 bil-
lion worth of payments processed for more than 250,000 busi-
nesses every year, North American Bancard is determined to
help American business prosper.

What’s New:
Take steps to advance merchant growth

In the merchant services industry, there’s nothing better than an excellent set of value added products you can offer to
clients. These additional service offerings provide sales professionals with excellent opportunities to spend quality time
getting to know clients and their individual business needs.

Value added services come in a variety of packages. It often depends on how comprehensive or basic the merchant’s initial
service agreement is or the vertical industry they are in. However, there are certain value added products any merchant
can benefit from.
It is the sales partner’s responsibility to know when and how to suggest new opportunities to clients. For example, smaller
retail merchants will often sign up for over-the-counter credit and debit card POS services. As the merchant’s company
grows and evolves, the sales partner should know when to bring more advanced omni-channel products to the table. This
hands-on approach not only demonstrates investment in the merchant’s future, but it also enhances the merchant services
relationship, and reduces the risk of attrition.

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