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        flows. When an employee creates a cardholder data flow    why I don't want to handwrite my credit card on a piece
        that no one in the organization has heard about, it can   of paper," she said. "This has even happened at large, es-
        jeopardize an organization's status and security posture,   tablished companies."
        he said.
                                                                Travers recently offered to save a merchant money by                                          Spotlight Innovators
        Halbleib suggested maintaining open lines of communi-   providing free card readers to his fleet of service delivery
        cation among employees and managers. This way, when     people. "You can't have employees driving around with
        an employee identifies a potential new card flow, a busi-  credit card numbers in their vans, because it violates pay-
        ness owner and IT manager can make a business decision   ment card industry rules," she said. "Besides, you're pay-
        about how to handle that data.                          ing card-not-present rates when you manually enter credit
                                                                card data. My free card readers would make you eligible
        Merchants and business owners have to control access    for card-present rates."
        to customer data after they take it, he stated, adding that
        this might entail storing receipts in tamper-evident bags   Banks and processors are getting tough on fraud and data                                                   Spotlighting companies that promote
        and keeping a record of receipts that were turned over to   security breaches, which increases the merchant's cost
        a manager or picked up by a courier. "Auditors will look   of doing business, Travers noted, adding that when PCI                                                      innovation in the payments industry
        at whoever had access to the card data," he noted. "I ap-  drives up costs, it all goes down stream in the form of
        preciate all the honest clerks out there who don't steal your   higher consumer prices. "We need to be a self-regulating
        data, but we need a very established process to protect em-  industry and not look the other way when we see some-
        ployees, businesses and consumers."                     thing wrong," she said..
        Self-regulating payments
                                                                Dale S. Laszig, Senior Staff Writer at The Green Sheet and Managing
        Sandy Travers, co-founder and co-CEO at DigiPay Solu-   Director at DSL Direct LLC, is a payments industry journalist and content
        tions Inc., tries to educate  merchants about  the nuances   provider. She can be reached at dale@dsldirectllc.com and on Twitter
        of PCI requirements. "Sometimes I have to tell merchants  at @DSLdirect.











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