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Spotlight Innovators

The website is easy to navigate and has soothing imagery to relieve the inherent stress merchants sometimes feel in
searching for a payment services provider. The company wanted to bring its site up to today’s interactive standards, while
also incorporating the company’s newly crafted visual branding. “It’s our hope that merchant customers and Humboldt
sales partners alike will appreciate the updated portal and easy-to-use interface,” continued McDonald. “We wanted
our branding and website to reflect the company’s legacy within the industry, but also give reassurance that Humboldt
provides cutting-edge payment solutions while maintaining the highest levels of service.”
Representing the Best

If you already have a portfolio of hard-to-place merchants, but haven’t yet experienced the ease of boarding through
Humboldt Merchant Services, you are invited to check out the new Humboldt website and reach out to the company to
introduce yourself. They will welcome your business and provide you with an assurance many other companies in the
industry cannot, especially when it comes to boarding merchants requiring higher application scrutiny.

If you are not yet working with hard-to-place or specialty merchants, Humboldt encourages you to pursue this market
with a partner you can trust. The key to success is partnering with a processor that has roots and a stable, trusted presence
across all tiers of the industry. Regardless of your circumstances, you will find that Humboldt is equipped with all the
technologies, security, expertise and experience you need to serve your hard-to-place merchant clients seamlessly. You
and your customers will never be asked to jump through needless hoops or be put under unwarranted scrutiny.
For more information, go to www.hbms.com, or connect with a partner specialist directly at 877-387-5642.

ounded in 2001 and headquartered in Memphis,
Tennessee, Impact PaySystem made their mark
on the payments industry with their Petroleum
F Services. Impact’s Executive Team is composed
of industry veterans, with over 75 years’ combined experi-
ence implementing creative solutions for their customers.
Through strategic alliances with industry leaders like First
Data, Elavon, and Vantiv, Impact PaySystem is able to
design unique solutions for merchants’ individual needs.
Product solutions include credit and debit card processing,
PIN secured and signature-based debit, wireless solutions,
gift card, check services, loan products, Click2Don8 propri-
etary donation product and development services.
What’s New:

Transforming agents into ISOs

hen a new sales professional steps into the payments industry, it often results in a long-standing career. It is
an industry where there is truly unlimited earning potential and these individuals must also invest substan-
tial amounts of time learning about payment technologies, interchange fees and merchant business prac-
W tices. Moreover, with electronic payments now touching virtually every business vertical and region within
the world, it is one of the most fascinating and specialized sales careers an ambitious person could choose to pursue.

Many payments sales representatives enter the industry at the agent level, representing a particular independent sales
organization (ISO). Over the years, these agents continue to evolve, often finding a knack within certain business verticals
or an integrated technology. Some will gravitate to the equipment side of the industry and/or become experts in value
added services.

Some agents expand their office into something larger, taking on sub-agents they can mentor and nurture. Others will
even take on the challenge of becoming a registered ISO. “The industry is full of sales agents, but so many of them don’t
have the knowledge needed to build their practice into a full-fledged ISO entity,” stated Emily Karawadra, President of
Impact PaySystem, “Seeing this over the years, we decided to create a program that would cultivate well-rounded ISOs
within the industry that can successfully attract and nurture new agents.”

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