The Green Sheet Online Edition
July 28, 2025 • 25:07:02
Help merchants fuel ecommerce growth with fast, flexible capital
Onramp Funds, a fintech innovator based in Austin, Texas, launched a new ISO Program aimed at empowering third-party brokers to support small and midsize ecommerce businesses with fast, flexible funding options.
Designed to bridge the gap between traditional financing and real-world retail needs, the commission-based program allows ISOs to introduce Onramp's funding solutions to online merchants.
These merchants, often unable to access timely capital from banks, can now qualify for funding based on business performance, not credit scores or years in operation. This performance-based approach opens doors for many digital-first businesses that would otherwise struggle to secure the resources needed to scale.
"Assisting small business owners with access to capital is Onramp's mission," said Eric Youngstrom, CEO of Onramp. "Our new ISO program partners with brokers who already support eCommerce businesses and need fast access to capital to fuel their clients' growth."
Unlike traditional loans, Onramp's funding model doesn't require interest or equity. Instead, repayments are tied directly to a merchant's sales, offering flexibility that aligns with inventory, advertising and supply chain needs.
This approach has proven effective: on average, Onramp-funded merchants grow 73 percent within six months.
"Onramp's ISO program is a game-changer," said Dave Halverson, CEO of Lendzi. "Their tech-driven underwriting and seller-first mentality make it easy to present a compelling offer. It's exactly what many of our clients have been waiting for."
The program provides ISOs with access to AI-powered lending tools and resources tailored for the dynamic ecommerce market. Independent brokers benefit from working with a fun
ding partner that understands the unique challenges of digital retail, while merchants gain fast, tailored access to capital that meets their evolving needs.
It's part of Onramp's broader mission to democratize finance and enable online sellers to scale their businesses efficiently and strategically.
Thousands of merchants already trust Onramp, and the company continues to expand its reach through strategic partnerships with ISOs, marketplaces and ecommerce platforms.
ISOs and merchant level salespeople interested in joining the ISO program can learn more at www.onrampfunds.com/iso. For partnership inquiries, contact Wayne Henninger at wayne@waynehenninger.com. 
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