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Voices from Transact 14
ransact 14: Powered by ETA wrapped up April To that end, the mocapay app is integrated with Chase
10 at the Mandalay Bay Resort and Casino in Paymentech, Mercury Payment Systems and First Data
Las Vegas. Under Breaking Industry News on Corp., and can securely handle any type of transaction
T our home page, we posted a series of interviews – gift card, coupon, loyalty, debit or credit cards, even
done with payment professionals who met with The Green decoupled debit.
Sheet during the show. Thereafter, we received a number
of requests to include the interviews in our magazine so TouchSuite executives:
people will be able to access them easily in our archives. Farshad Tafazzoli, Chief Products &
Marketing Officer
In response, here is a portion of the interviews conduct- Gary Breeds, Business Development Manager
ed. The remaining perspectives will be published in a fu- Mike DePinto, Executive Vice President
ture edition of The Green Sheet. Thanks to all who shared
their goals for the event, insights into new products and
emerging opportunities, how we can do a better job of
securing the payments ecosystem, how to navigate the
historic changes taking place in the industry, and more.
Doug Dwyre, Chief Executive Officer at mocapay
Way up on the 28th floor of the Mandalay Bay Hotel &
Casino, TouchSuite executives Farshad Tafazzoli, Chief
Products & Marketing Officer; Gary Breeds, Business
Development Manager; and Mike DePinto, Executive Vice
President, demonstrated TouchSuite's new Firefly POS
system.
FireFly is the second POS system the Boca Raton, Fla.-
Dwyre came to Transact 14 to reinforce mocapay's based ISO has designed specifically for the salon vertical
relationships with its channel partners. Dwyre said the
goal of the Denver-based firm is to make mobile payment market. FireFly is cloud-based and, instead of running
on the Windows operating system, like the company's
acceptance easier for merchants, ISOs and processors. He
said mocapay's approach to the market is unique because first salon POS system, it is Android-based. For added
flexibility, users can also log into the system via Android
the mocapay app is merchant-branded, unlike the app
offerings from TabbedOut and LevelUp, for example. tablet or Apple iPad devices.
The system is fashioned to be highly intuitive. "We
In addition, clerks using mocapay's app at the POS need designed it so that we could sit down with our parents,
only enter a customer's cell phone number, and mocapay
does all the legwork behind the scenes to make the app who know nothing about POS systems, and they could
catch on quickly, with minimal instructions," Tafazzoli
work, Dwyre stated. He also noted that mocapay is a true
payment gateway that works with industry incumbents said. In time, a version with some of the system's features
will be available for smartphones, as well.
rather than trying to "disintermediate" them.
Dwyre said the goal of the Denver-based firm is to
make mobile payment acceptance easier for merchants,
ISOs and processors.
32
Voices from Transact 14
ransact 14: Powered by ETA wrapped up April To that end, the mocapay app is integrated with Chase
10 at the Mandalay Bay Resort and Casino in Paymentech, Mercury Payment Systems and First Data
Las Vegas. Under Breaking Industry News on Corp., and can securely handle any type of transaction
T our home page, we posted a series of interviews – gift card, coupon, loyalty, debit or credit cards, even
done with payment professionals who met with The Green decoupled debit.
Sheet during the show. Thereafter, we received a number
of requests to include the interviews in our magazine so TouchSuite executives:
people will be able to access them easily in our archives. Farshad Tafazzoli, Chief Products &
Marketing Officer
In response, here is a portion of the interviews conduct- Gary Breeds, Business Development Manager
ed. The remaining perspectives will be published in a fu- Mike DePinto, Executive Vice President
ture edition of The Green Sheet. Thanks to all who shared
their goals for the event, insights into new products and
emerging opportunities, how we can do a better job of
securing the payments ecosystem, how to navigate the
historic changes taking place in the industry, and more.
Doug Dwyre, Chief Executive Officer at mocapay
Way up on the 28th floor of the Mandalay Bay Hotel &
Casino, TouchSuite executives Farshad Tafazzoli, Chief
Products & Marketing Officer; Gary Breeds, Business
Development Manager; and Mike DePinto, Executive Vice
President, demonstrated TouchSuite's new Firefly POS
system.
FireFly is the second POS system the Boca Raton, Fla.-
Dwyre came to Transact 14 to reinforce mocapay's based ISO has designed specifically for the salon vertical
relationships with its channel partners. Dwyre said the
goal of the Denver-based firm is to make mobile payment market. FireFly is cloud-based and, instead of running
on the Windows operating system, like the company's
acceptance easier for merchants, ISOs and processors. He
said mocapay's approach to the market is unique because first salon POS system, it is Android-based. For added
flexibility, users can also log into the system via Android
the mocapay app is merchant-branded, unlike the app
offerings from TabbedOut and LevelUp, for example. tablet or Apple iPad devices.
The system is fashioned to be highly intuitive. "We
In addition, clerks using mocapay's app at the POS need designed it so that we could sit down with our parents,
only enter a customer's cell phone number, and mocapay
does all the legwork behind the scenes to make the app who know nothing about POS systems, and they could
catch on quickly, with minimal instructions," Tafazzoli
work, Dwyre stated. He also noted that mocapay is a true
payment gateway that works with industry incumbents said. In time, a version with some of the system's features
will be available for smartphones, as well.
rather than trying to "disintermediate" them.
Dwyre said the goal of the Denver-based firm is to
make mobile payment acceptance easier for merchants,
ISOs and processors.
32
