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While many Transact 14 attendees were contemplating what
to have for breakfast Wednesday morning, First Data Corp.
President Guy Chiarelli already had several meetings under
his belt, with many more planned for the day.
natural ISOs and agents would be interested in selling Target Brands Inc. breach, are all taken care of within this
[Spindle] the same as they'd sell a VeriFone terminal or product suite, Chiarelli said.
any other platform," he said. "It's a revenue generator –
new to market – and, bundled with mobile marketing, The core platform is cloud-based, with remote
can be sold as a package." management and 24/7 support. Chiarelli referred to it
as "small business in a box" because it comes bundled
He added that there will need to be deeper involvement with multiple features merchants can easily employ right
with merchants at the POS in order for mobile wallets away. These include loyalty programs as well as real-time
to take hold as a payment mechanism, and that mobile customer analytics that enable merchants to devise offers
phones are far better authentication devices than plastic tailored to specific demographics or individuals based on
cards. actual customer activities and preferences.
The platform also offers an open application marketplace,
so developers can design customized apps that merchants
can download. Thus, with this platform, smaller merchants
can now enjoy tools previously available only to midsize
and larger businesses, Chiarelli noted.
Guy Chiarelli, President of First Data Corp.
While many Transact 14 attendees were contemplating
what to have for breakfast Wednesday morning, First
Data Corp. President Guy Chiarelli already had several
meetings under his belt, with many more planned for
the day. He believes the mega processor has been so
dramatically transformed in the last year that he refers to Shelley Plomske,
it as "the new First Data."
Vice President Product at Total Merchant Services
The company is now "tapping into Silicon Valley and The Total Merchant Services team was on hand at Transact
Silicon Alley innovation and technology for small and 14 to introduce the company's new POS and marketing
medium-size businesses, trying to be sure that everything solution, Groovv. "Our mission is helping our customers
is secure from the start, and focused on small-business grow and manage their business and really helping them
owners being able to grow their business in a simple and succeed, so it was important to us to add more value to
understandable way," Chiarelli said. make their lives easier," said Shelley Plomske, TMS Vice
President Product. "With this we are able to help our sales
In addition to one-on-one executive meetings, First Data partners succeed in a white-label fashion."
hosted a dinner Tuesday night for more than 200 ISOs
to share the company's new small business solutions Plomske noted that TMS provides all service and support.
strategy. Integral to this strategy is Clover Station, a new "We deploy it, and have on-site installation where we walk
POS and business management solution for merchants. merchants through how to set up and teach them about
The platform includes a "slick and sleek POS device that the solution's features. Our support team is available 24/7,
has end-to-end security" so all the issues in retail around helping them even if it's just a merchant saying, 'I need
protection at the POS, recently evidenced by the 2013 help closing my batch' or 'How do I add an item?'"
34
While many Transact 14 attendees were contemplating what
to have for breakfast Wednesday morning, First Data Corp.
President Guy Chiarelli already had several meetings under
his belt, with many more planned for the day.
natural ISOs and agents would be interested in selling Target Brands Inc. breach, are all taken care of within this
[Spindle] the same as they'd sell a VeriFone terminal or product suite, Chiarelli said.
any other platform," he said. "It's a revenue generator –
new to market – and, bundled with mobile marketing, The core platform is cloud-based, with remote
can be sold as a package." management and 24/7 support. Chiarelli referred to it
as "small business in a box" because it comes bundled
He added that there will need to be deeper involvement with multiple features merchants can easily employ right
with merchants at the POS in order for mobile wallets away. These include loyalty programs as well as real-time
to take hold as a payment mechanism, and that mobile customer analytics that enable merchants to devise offers
phones are far better authentication devices than plastic tailored to specific demographics or individuals based on
cards. actual customer activities and preferences.
The platform also offers an open application marketplace,
so developers can design customized apps that merchants
can download. Thus, with this platform, smaller merchants
can now enjoy tools previously available only to midsize
and larger businesses, Chiarelli noted.
Guy Chiarelli, President of First Data Corp.
While many Transact 14 attendees were contemplating
what to have for breakfast Wednesday morning, First
Data Corp. President Guy Chiarelli already had several
meetings under his belt, with many more planned for
the day. He believes the mega processor has been so
dramatically transformed in the last year that he refers to Shelley Plomske,
it as "the new First Data."
Vice President Product at Total Merchant Services
The company is now "tapping into Silicon Valley and The Total Merchant Services team was on hand at Transact
Silicon Alley innovation and technology for small and 14 to introduce the company's new POS and marketing
medium-size businesses, trying to be sure that everything solution, Groovv. "Our mission is helping our customers
is secure from the start, and focused on small-business grow and manage their business and really helping them
owners being able to grow their business in a simple and succeed, so it was important to us to add more value to
understandable way," Chiarelli said. make their lives easier," said Shelley Plomske, TMS Vice
President Product. "With this we are able to help our sales
In addition to one-on-one executive meetings, First Data partners succeed in a white-label fashion."
hosted a dinner Tuesday night for more than 200 ISOs
to share the company's new small business solutions Plomske noted that TMS provides all service and support.
strategy. Integral to this strategy is Clover Station, a new "We deploy it, and have on-site installation where we walk
POS and business management solution for merchants. merchants through how to set up and teach them about
The platform includes a "slick and sleek POS device that the solution's features. Our support team is available 24/7,
has end-to-end security" so all the issues in retail around helping them even if it's just a merchant saying, 'I need
protection at the POS, recently evidenced by the 2013 help closing my batch' or 'How do I add an item?'"
34
