Page 36 - GS140501
P. 36
Views
Groovv is available on a tablet, an all-in-one POS
solution or a mobile device and has three different
software solutions geared for different levels of business
complexity. Plomske said Groovv is also intuitive and
removes the barrier of intimidation associated with
some systems.
Groovv's mobile and social marketing tool is designed
to increase traffic and drive repeat sales, and takes the
guesswork out of marketing, according to Plomske.
"Using the Groovv dashboard, with one or two clicks,
a merchant can choose from hundreds of offers and
themes, customize an offer, preview it on a mobile
website and send it out via social media, email or text
message."
She noted that Groovv also gives merchants access
to their data so they can tell what's selling, and from
what departments, and combines that with the online
transaction portal to bring all the data together. "We're
moving toward a value-based solution, as opposed to
just selling payments," Plomske said. "And this helps
our partners become more consultative sales folks."
Will Wang Graylin,
Chief Executive Officer at Loop
At Loop's booth at Transact 14, Will Wang Graylin, the
company's Chief Executive Officer, had a message for
The Green Sheet's audience. "We finally have a mobile
commerce solution that helps incumbent acquirers to
provide more value to their merchants, more security
and better interactions with their consumers in a new
smart wallet application that requires no changes to
the existing merchant infrastructures."
This step forward is possible due to a Loop innovation
called magnetic secure transmission (MST). "We've
broken the last-inch problem to allow mobile devices
to communicate with existing points of sale through
the rails that have already been laid, which is the mag
stripe communication channel," Graylin said. "We
turned every POS into a contactless payment terminal."
36
Groovv is available on a tablet, an all-in-one POS
solution or a mobile device and has three different
software solutions geared for different levels of business
complexity. Plomske said Groovv is also intuitive and
removes the barrier of intimidation associated with
some systems.
Groovv's mobile and social marketing tool is designed
to increase traffic and drive repeat sales, and takes the
guesswork out of marketing, according to Plomske.
"Using the Groovv dashboard, with one or two clicks,
a merchant can choose from hundreds of offers and
themes, customize an offer, preview it on a mobile
website and send it out via social media, email or text
message."
She noted that Groovv also gives merchants access
to their data so they can tell what's selling, and from
what departments, and combines that with the online
transaction portal to bring all the data together. "We're
moving toward a value-based solution, as opposed to
just selling payments," Plomske said. "And this helps
our partners become more consultative sales folks."
Will Wang Graylin,
Chief Executive Officer at Loop
At Loop's booth at Transact 14, Will Wang Graylin, the
company's Chief Executive Officer, had a message for
The Green Sheet's audience. "We finally have a mobile
commerce solution that helps incumbent acquirers to
provide more value to their merchants, more security
and better interactions with their consumers in a new
smart wallet application that requires no changes to
the existing merchant infrastructures."
This step forward is possible due to a Loop innovation
called magnetic secure transmission (MST). "We've
broken the last-inch problem to allow mobile devices
to communicate with existing points of sale through
the rails that have already been laid, which is the mag
stripe communication channel," Graylin said. "We
turned every POS into a contactless payment terminal."
36
